Lewis- The Insatiable Age

Question 1

What is consumer capitalism?

Answer 1

Societies appetite for goods becomes all-consuming and insatiable.

Question 2

Growing consumer culture is paralleled by…..

Answer 2

The growth of the advertising industry.

Question 3

What is conspicuous spending?

Answer 3

Consumption of luxury g/s by individuals, in order to portray their economic power and wealth.

Question 4

What has technological advances led to?

Answer 4

Mass communication and production have led to the development of advertising on an industrial scale.

Question 5

What is the advertising paradox?

Answer 5

Those in the greatest need of the service, are those with the greatest amount of resources.

Question 6

Advertising and the internet….

Answer 6

Internet was initially for public information and transformed into an ad dominated medium.

Question 7

George Gerbner quote…..

Answer 7

“Our culture is manifestly about selling or selling out”