Jackson, Andrew, Scherer- Contemporary landscape Flashcards
What is advertising?
Commercial tool, social language and technique of persuasion.
A Quote from Jhally, 1990?
“Advertising is the most influential institution of socialisation in modern society.” (Jhally, 1990)
What is the circuit of culture?
- Theorised model that traces life and meaning of commodities through various phases (production, consumption, representation)
- How may they shape individuals identities
What have scholars in cultural politics realised?
Sport has developed into an important site of power relations, cultural politics and cultural relations.
Describe the development of the Advertisement industry? State fact as evidence.
Developed into an industry that plays an integrative role in globalisation. Mirrors and facilitates capitalism.
Fact: Spending on advertising in 1997 was 437 million dollars.
What is colonisation of culture?
When every conceivable public, private and virtual medium is in inhabited by advertising.
Example of colonisation of culture?
Due budget cuts in the US, schools sold promotional space to corporations.Channel One News providing schools with $50,000 worth of television and broadcasting equipment in order to gain rights to broadcast programmes of their new with 2 mins advertising.
Virtual Advertisings consequences?
- Broken down spatial barriers for corporations leading to mass globalisation.
- Has caused huge competition between organisations will to sponsor/advertise sporting events.
Where is advertising placed in the circuit of culture?
Advertising is placed between production and consumption. Helping find cultural truths between product, consumer and business
Sports relation to advertising….
Sport is a vehicle for transnational corporations advertising and promotional armatures
Example of sport as a vehicle?
NBC paid $4 billion dollars for the broadcasting rights to the olympic games. Emphasising the value of certain sport events for promotion.
