Lesson 9: People Media Flashcards
Audiences are considered to be controlled by media.
Direct Effect
audience are able to discern the information from media and media has very little influence to them.
Limited Effect
audiences are able to create meaningful experience and acknowledges that media effects can occur over a long period of time
Moderate Effect
people who are well-oriented to the media sources and messages and are able to provide information as accurate and reliable as possible.
People as Media
when people are mobilized to disseminate information to the public even without the use of media technologies.
Ground Wars
the exchange of communication within the context of politics and governance
Political Communication
sharing of thoughts, ideas, information online which can be seen by your friends (or everyone, for public posts) which, in return, can share the information you just posted.
Online Posting
Online marketing and advertising being done in social media
Industrial Application
is someone who is highly exposed to and actively using media;
is knowledgeable about a certain topic and can influence his/her followers.
Opinion Leaders
members of the public become active participants in the collection, reportage, analysis, and dissemination of news and information to other citizens
Citizen Journalism
readers intentionally contribute content just by sharing through their online social media accounts.
Social Journalism
a crowd or group of people is solicited for information; especially useful in businesses.
Crowdsourcing
They provide information which may come from their expert knowledge or their first-hand experience of events.
People in Media
