LESSON 8: Current and Future Trends of Media and Information

Question 1

The development of mass media was made possible through the introduction of a new medium.

Answer 1

INNOVATION STAGE

Question 2

In other words, there should be a creation of demand so that the production of supply will be successful.

Answer 2

INNOVATION STAGE

Question 3

After the innovation enters the market for the consumers to try and buy, the _______happens. This is where the medium enters the market.

Answer 3

PENETRATION STAGE

Question 4

The moment when medium reaches its maximum penetration is the ______.

Answer 4

PEAK STAGE

Question 5

Although a particular medium has already reached its peak, sooner or later, it will be challenged by a new form of media which may cause its decline.

Answer 5

DECLINE STAGE

Question 6

With the rise of new media, the declining medium should find ways to counter the shifting balance or else it may become obsolete. This calls for adaptation stage, where the old medium tries to redefine and redesign its position and presence in the media market.

Answer 6

ADAPTATION STAGE

Question 7

This is like tagging people with symbol “@,” a _____ is used as a label or searchable link on social media networks, which made it find for users to find posts related to the gist of the _______.

Answer 7

HASHTAGS

Question 8

Generally, MOOCs target a wide range of audience (massive); are free (open); and are accessible through the internet (online). Anyone with a working computer, tablet, smartphone, and internet connection can enroll in a MOOC that usually lasts for four to 15 weeks.

Answer 8

MASSIVE OPEN ONLINE COURSES