Lesson 8 - User Journey Map and Digital Card Sorting Flashcards
What is a User Journey Map?
A visual representation of the steps a user takes to achieve a goal, highlighting their actions, emotions, and pain points.
What are the benefits of creating a User Journey Map?
1) Provides insights into user behavior and preferences.
2) Helps identify user pain points and necessary functionality.
3) Encourages empathy by visualizing user emotions.
4) Offers a global overview of the user experience.
What are the steps to create a User Journey Map?
1) Conduct user research (interviews, observations, task analysis).
2) Document and visualize user actions in chronological order.
3) Align with user personas and business goals.
4) Identify user thoughts, emotions, and technical constraints.
What is digital card sorting used for?
Organizing content based on user preferences by grouping and labeling information.
What is the main goal of user journey mapping?
To capture and understand user behavior to design better user experiences and foster positive emotions.
What does a user journey map visually represent?
The step-by-step experience of users interacting with a product or service.
What insights can digital card sorting provide?
How users logically group and categorize information, aiding in content organization.
How does user research influence design decisions?
By providing data-driven insights into user behavior, preferences, and pain points, which guide the development of user-friendly solutions.
What is the significance of defining the flow and order of steps in a journey map?
Ensures a logical and intuitive sequence of actions, creating a smooth and efficient user experience.
What are the emotional states mapped in the “Mood Meter” of a journey map?
Delighted, Neutral, and Frustrated.
