Lesson 7 (Who & When) Flashcards
Who is your customer?
Not everyone. Think in terms of an audience.
Audience
Customer segment
A group is called?
Customer segment
Can segments overlap?
Yes.
What common characteristics? BEE GLIDE
Demographics Psychographics Lifestyle Beliefs & Values Geography Behaviour
Customer
Persona Fictional character
Key customer characteristics of Target Customer
When do you use empathy maps?
To create Customer persona
Empathy maps inform?
Fictional person
Empathy Map History
Market Research + User Experience + Empathy Maps
With web design came a focus on?
Came a focus on User Experience
How did designers summarize customer research?
Empathy Maps
How do digital marketers use empathy maps?
To understand their customers.
The only way to understand your customer is through?
Empathy Maps
4 Empathy Map Quadrants
Thinking - What did customers think? i.e. Pregnant with 2nd kid, going through big transition, focused on nesting
Doing - What did they say and do? i.e. On board of charity, travel internationally often
Seeing - What did they see? i.e. Subscribes to Architechtural Digest, User Instagram and Houzz for ideas
Feeling i.e. Overwhelmed, tired, a little daunted
What do you use Empathy maps to do?
To inform what your fictional person looks like. Keeps you focused on who your customer really is.
