Business Model Flashcards by michael propper | Brainscape

Q

Revenue

A

How a company derives value i.e. helps marketers figure out what they can spend on their efforts and why.

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Q

Profit

A

Revenue - costs

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Q

AOV (Average Order Value)

A

Every purchase or order has value. i.e. AOV (Revenue) $85 -COGS $10 = Gross Profit $75

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