Lesson 7

Question 1

Name some social motive when shopping

Answer 1

Social status, social experience, group attraction, hobbies, bargaining

Question 2

What are the 4 types of locations that consumers shop

Answer 2

Shopping centres, downtown, non store, out shopping

Question 3

Definition of convenience goods

Answer 3

Frequently purchased items, shoppers to don’t engage in comparison shopping when purchasing

Question 4

Definition of shopping goods

Answer 4

Products for which consumers make comparisons between various brands in a product class before making a purchase

Question 5

Definition of specialty goods

Answer 5

A product that consumers know they want and for which they are willing to make a special effort to acquire

Question 6

What do consumers buy?

Answer 6

Price and brand are two major attributes that affect consumer purchases.

Question 7

What do customers want when shopping in stores?

Answer 7

Experience excitement through visual merchandising, touch taste smell sample products, try on apparel and assess quality, satisfy social needs, save money on shipping costs

Question 8

What do customers want when shopping from a catalog?

Answer 8

Convenience, good idea generators, focus on a wide range of specialty goods, available all the time, relaxation while shopping

Question 9

What do customers want when shopping online?

Answer 9

Convenience, access to many global retailers, available all the time, broader merch, more economical to shop

Question 10

Name some personal movies when shopping

Answer 10

Role playing, gratification, physical activity, sensory stimulation, diversion