Lesson 6 Flashcards
what is meaning?
relates to individual or collective perceptions of a place
what is representation?
how a place is seen or portrayed in society
what is place marketing?
marketing or public relations companies may be employed by national and local government to improve or create positive perceptions of a placr
what is rebranding?
developing a place to re position its image change people’s idea of it helping to “sell” the place to a target audience
what is regenerating?
positively transforming the economy of a place that has displayed symptoms of decline
what is re imaging?
positively changing the standard and reputation of a place through specific improvements
what is gentrification?
when the status of an inner urban area which has become unfashionable and neglected is upgraded and the status is improved
what did Amsterdam do?
a number of rebranding strategies were adopted most successful was the ‘i amsterdam’ slogan. seen to be clear, short powerful and memorable
what is an artistic source that you can refer to in exam questions?
New york by Alicia keys
what was amsterdamn like why was it in decline?
- greater competition from other cities
- social economic decline in some areas
- the cities reputation for being liberal towards drugs
what is a corporate body?
an organisation or group that is identified by a particular name
e.g tourist organisations will aim to sell the place to visitors
what is the role of community and local groups?
they make take an active role in managing and improving the perception of the place to improve opportunities and services in the area
