LESSON 6

Question 1

offers a different stance from both multi-channel and cross-media: the single channel might or might not offer a complete entry point into the ecosystem, but the fact is that most of the users / customers will not stay in that channel from point A to point Z.

Answer 1

Cross-Channel UX

Question 2

has argued that ‘the job of the designer is now not just to design the device, the software, and the way you interact with it, but to design the whole experience of the service so it is coherent and satisfying’.

Answer 2

Gillian Crampton-Smith (2004)

Question 3

UX has moved from designing a website or an app to do a single thing to __________.

Answer 3

designing a service

Question 4

________________ may happen intermittently and take place from different locations and devices.

Answer 4

Interactions with services

Question 5

The _________ is also important for service design.

Answer 5

time dimension

Question 6

Although services may be distinguished from products in that services are intangible, people still have to interact with the service, and this takes place through a ____________ (or service moment).

Answer 6

physical interface at a touchpoint

Question 7

conceptualized the development of websites in terms of five elements: strategy, scope,
structure, skeleton and surface.

Answer 7

Jesse James Garrett (Garrett, 2003)

Question 8

Development of websites in terms of five elements

Answer 8

• Strategy
• Scope
• Structure
• Skeleton
• Surface

Question 9

is a key step in the process of user interface design that answers the question. It is a theme, notion, or idea with the purpose of communicating a design vision about a system or product. This is the part of the system design that brings the designer’s mental model.

Answer 9

Conceptual Design

Question 10

is part of the design process after you have a clear grasp of the problem and your users’ needs.

Answer 10

Rapid Prototyping

Question 11

A result of the Agile design strategy, ________ forgoes the traditional method of building one product to completion, and instead builds multiple, simpler minimum viable products for quick testing for smarter iteration.

Answer 11

Rapid Prototyping

Question 12

The mere process of creating hastily drawn visual depictions of ideas and concepts

Answer 12

Sketching (Buxton, 2007)

Question 13

are the blueprint for design. They’re supposed to connect the underlying conceptual structure (or information architecture) to the surface (or visual design) of a website or mobile app. More specifically, they’re visual representations of an interface, used to communicate the following details to get everyone on the same page:

Answer 13

Wireframes

Question 14

Wireframes used to communicate the following details to get everyone on the same page:

Answer 14

• Structure
• Content
• Informational hierarchy
• Functionality
• Behavior

Question 15

The interaction modeling and interface options can be put together concretely using the so-called ____________.

Answer 15

Wireframing Process

Question 16

originated from making rough specifications for website page design and resembles scenarios or storyboards.

Answer 16

Wireframing

Question 17

look like page schematics or screen blueprints, which serve as a visual guide that
represents the skeletal framework of a website or interface. It depicts the page layout or arrangement of the UI objects and how they respond to each other.

Answer 17

Wireframes

Question 18

can be pencil drawings or sketches on a whiteboard, or they can be produced by means of a broad array of free or commercial software applications.

Answer 18

Wireframes

Question 19

Rapid Prototyping

Answer 19

Sketch -> Wireframe -> Mockup -> Prototype