lesson 6

Question 1

readers type

Answer 1

• Decision Makers
• Advisors
• Implementers
  Learn your reader’s important characteristics.
  Decision makers
  The decision maker’s role is to say how the organization, or some part, will act when
  confronted with a particular situation.
  Advisors
  Advisors provide information and advice for the decision makers.
  Implementers
  Implementers carry out the decisions that have been made.

Question 2

Learn who all your readers will be.

Answer 2

• Phantom readers
• Future Readers
• Complex Readers
  Phantom Readers
  In some situations most important readers may be hidden from you. Written communications addressed to one person are used by others. These real but unnamed readers are called phantom readers.
  Future Readers
  While identifying your readers you should keep in mind the possibility that your communication may be used weeks, months or even years from now.
  Complex Readers
  Readers consisting of diverse groups with widely varying backgrounds and responsibilities, each with a different agenda, each with a different way of functioning and communicating.