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CIM Level 4 > Lesson 6 > Flashcards

Lesson 6 Flashcards

1
Q

What is the ROMI in measuring the effectiveness of the marketing mix?

A

Return on marketing investment

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2
Q

What is the CLV in measuring the effectiveness of the marketing mix?

A

Customer lifetime value

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3
Q

What is the CTR in measuring the effectiveness of the marketing mix?

A

Click-through rate

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4
Q

What is the CPC in measuring the effectiveness of the marketing mix?

A

Cost per click

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CIM Level 4 (9 decks)

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