Lesson 3

Question 1

What are the factor and trends in the MACRO ENVIRONMENT?

Answer 1

PESTEL

• political
• economic
• social
• technological
• environmental
• legal

Question 2

What is the PESTEL analysis?

Answer 2

It is used to examine the macro environment of an organisation (political, economic, social, technological, environmental, legal, political)

Question 3

What is used for examining the micro environment?

Answer 3

• customers
• competitors
• suppliers
• intermediaries
• general public

Question 4

What is used for examining the organisation?

Answer 4

• equipment
• systems/processes
• resources
• skills/people

Question 5

What is the PESTELE analysis?

Answer 5

Political
Economic
Sociological
Technological
Environmental (/Ecological)
Legal
Ethical