Lesson 3 Flashcards

1
Q

What are the factor and trends in the MACRO ENVIRONMENT?

A

PESTEL

  • political
  • economic
  • social
  • technological
  • environmental
  • legal
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2
Q

What is the PESTEL analysis?

A

It is used to examine the macro environment of an organisation (political, economic, social, technological, environmental, legal, political)

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3
Q

What is used for examining the micro environment?

A
  • customers
  • competitors
  • suppliers
  • intermediaries
  • general public
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4
Q

What is used for examining the organisation?

A
  • equipment
  • systems/processes
  • resources
  • skills/people
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5
Q

What is the PESTELE analysis?

A
Political
Economic
Sociological
Technological
Environmental (/Ecological)
Legal
Ethical
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