Lesson 5: Media & Information Languages

Question 1

• set of arbitrary, vocal symbols that permit all people in a given culture or other people that have learned the system of that culture to communicate or to interact

Answer 1

Language

Question 2

• codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience

Answer 2

Media language

Question 3

• denotes how media producers make meaning about a certain medium they are producing and how they transfer that meaning to their target audience
• it allows audience to convey meaning of the text through its signs and symbols

Answer 3

Media language

Question 4

Literal meaning

Answer 4

Denotative

Question 5

Various interpretations

Answer 5

Connotative

Question 6

Tools used to construct or suggest meaning in media forms and product that has established meaning to the target audience

Answer 6

Media codes

Question 7

What are the three media codes?

Answer 7

1. Technical codes
2. Symbolic codes
3. Written codes

Question 8

Specific to a media format alone
- high angle, low angle, close up, extreme close up shots, lighting, sound

Answer 8

Technical codes

Question 9

Meaning is not based on the product itself but of the interpretation of the audience
- setting, color, language, clothing, actions

Answer 9

Symbolic codes

Question 10

Formal written language used in creating a media product
- text in frame, dialogue

Answer 10

Written codes

Question 11

Possible methods where codes are organized in a product; based on a standard or norm that acts as a rule governing behavior

Answer 11

Media conventions

Question 12

What are the three media conventions?

Answer 12

1. Form conventions
2. Story conventions
3. Genre convention

Question 13

Ways where types of media codes are expected to be arranged
- title at the beginning, credits at the end, tutorials explaining mechanics of how the game works

Answer 13

Form conventions

Question 14

Basic structures of the narratives
- storyline, characters, resolution

Answer 14

Story conventions

Question 15

Commonly used of the elements such as the characters, settings, or themes
- apocalyptic or futuristic genre, stereotypes, mean girls are rich blonde and beautiful

Answer 15

Genre conventions

Question 16

Pieces of information sent from a source to a receiver; ideas that may arise from media contents

Answer 16

Media messages

Question 17

Each audience bring unique set of life experiences(age, gender, education, cultural upbringing), creating interpretation

Answer 17

Media interpretation

Question 18

Engaged in the process of creating media content to make a finished product
- directors, writers, journalist, cameraman, lightmen, recording artists, hosts, photographers

Answer 18

Producers

Question 19

People or organization that share the same interests or intentions

Answer 19

Stakeholders

Question 20

Group of consumers for whom a media message was constructed for, as well as anyone else who is exposed to the message

Answer 20

Audience