Lesson 3: Types of Media Flashcards
what are the 3 types of media?
- Print media
- Broadcast media
- New Media
consisting of paper and ink, reproduced in a printing process that is traditionally mechanical
print media
what are the two kinds of print media?
- text media
- visual media
a simple and flexible format for conveying ideas whether handwritten or printed
text media
pictures, illustrations, emojis, and graphics used to channel communication using the sense of sight
visual media
art and technique of arranging the visual component of the written words; features of a textual design with optical illusions to improve readability and help convey meaning
typography
process of visual communication that organizes and presents information creatively for a particular purpose
graphic design
reaches target audience using airwaves as the transmission medium (radio and tv)
broadcast media
what are the types of broadcast media?
- Audio media
- Multimedia
uses audio or voice recording as a medium in the delivery of information to appeal to the auditory senses
audio media
concerned with computer-controlled integration of different types of media where every information can be stored, communicated, and handled digitally
multimedia
term used to integrate the different technologies emerging on one digital platform to organize and distributes content
new media
- merging of different equipment and tools for distributing and producing news through digitization and computer networking
- media is produced and distributed on multiple devices
- synergy of communication, content, and computing in the digital world
Media convergence (technological convergence)
media convergence is the co-existence of traditional and new media allowing media content to flow across various platforms creating a digital communication environment
Platform convergence and the Dawn of Trans-media Channels
