LESSON 5 (COMPETITIVE ADVANTAGE) Flashcards

1
Q

refers to certain factors that allow a company to produce products and services cheaper and with higher quality than its rivalling companies

A

Competitive Advantage

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2
Q

this type of competitor offers the same products as your business

A

Direct Competitors

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2
Q

this type of competitor is inclined with your category but offers different product to solve the same problem

A

Indirect Competitor

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3
Q

This type of competitor offers alternatives products to solve the same problem

A

Replacement Competitors

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4
Q

it is about making informed choices to outperform rivals

A

Competitive Strategy

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5
Q

a business strategy that tries to achieve both low cost and differentiation at the same time but fails to excel

A

Middle of the roaders Losing Strategy

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6
Q

it suggest that companies can gain leadership positions by delivering superior value to their customer in operational excellence, product leadership and customer intimacy

A

Treacy & Wiersema’s Competitive Strategies

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7
Q

Competitive position where it is the firm with the largest market share

A

Market Leader

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8
Q

Competitive position where they are firms fighting to increase market share

A

Market Challenger

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9
Q

Competitive position where they are firms that want to hold onto their market share

A

Market Follower

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10
Q

Competitive position where firms that serve small market segments are not being overlooked by other firms

A

Market Nicher

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11
Q

a company primarily focused on beating its rivals

A

Competitor-Centered Company

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12
Q

a company primarily focused on meeting the needs and wants of its customers

A

Customer-Centered Company

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13
Q

a company who balances both customer and competitor orientations.

A

Market-Centered Company

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14
Q

its objective is to establish a national competition policy to prevent anti-competitive practices such as monopolies

A

Philippine Competition Act

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15
Q

a prohibition that includes agreements between competitors that substantially prevent or restrict competition

A

Anti-Competitive Agreement or Conduct (ACA/C)

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16
Q

a prohibition where in the conduct of their business, dominant companies may disproportionately severe effect on the market

A

Abuse of Dominant Position (ADP)

17
Q

a prohibition where it refers to transactions that substantially lessen or prevent competition in the relevant market

A

Anti-Competitive Mergers & Acquisition (ACMA)

18
Q

It also known as the Philippine Competition Act or Policy

A

Republic Act 10667 / RA 10667

19
Q

a competitor who plays by the rules in the industry

A

Good Competitor

20
Q

a competitor who try to buy shares rather than earn, take large risk, and play by their own rules.

A

Bad Competitor

21
Q

a strategy to make the competition irrelevant

A

Blue-Ocean Strategy

22
Q

a strategy to beat the competition head on.

A

Red-Ocean Strategy

23
Q

a company works hard to achieve the lowest production and distribution cost

A

Overall Cost Leadership

24
a company focuses its effort on serving a few market segments rather than going after the whole market
Focus Strategy
25
a company aims to become the lowest cost producer in a specific market
Cost Focus
26
a company aims to differentiate its products from competitors
Differentiation focus
27
under the Treacy & Wiersema competitive strategies: The company provides superior value by leading in price and convenience
Operational Excellence
28
under the Treacy & Wiersema competitive strategies: The company provides superior value by offering continuous stream of leading-edge products
Product Leadership
29
under the Treacy & Wiersema competitive strategies: The company provides superior value by precisely segmenting its markets and tailoring its products exactly to its targeted customers
Customer Intimacy
30
is a marketing strategy that refers to how a marketing team can differentiate a company from its competitors
Competitive Positioning
31
Market Challenger Strategies: by challenging the market leader and other competitors in an aggressive bid for more market share
Full Frontal Attack
32
Market Challenger Strategies: by carving out toeholds using tactics that established leaders have trouble responding to
Indirect Attack
34
A strategic framework for analyzing the competitive environment of an industry
Porter's 5 Forces Model
35
This force refers to potential for new competitors to enter the market and disrupt current competitive landscape
Threat of new entrants
36
Force that refers to the power that suppliers have over the industry and their ability to increase the price or reduce the quality of goods
Bargaining power of suppliers
37
Force refers to the potential for substitutes to take market share away from the industry's products
Threat of substitutes
38
Force refers to the power that buyers have over the industry and their ability to negotiate lower prices
Bargaining power of buyers
39
Force refers to the intensity of competition among existing firms
Rivalry among existing competitors
40
4 Ps of Competitor's Marketing
Place Product Price Promotion
41
S.W.O.T
Strength Weakness Opportunities Threats