Lesson 2 (Customers) Flashcards
a person or business that buys something from a third party. They generate revenue
Customers
use or use up the goods and service they purchases.
Consumer
The economic buyers who buys goods and services
Customers
who is not considered a customer?
Clients
are the people that pay for and use the products your company offers
External Customers
are customers who have a relationship with or within your company through employment or partners who deliver products to end users
Internal Customers
Types of Customers
- Loyal Customers
- Discount Customers
- Impulsive Customers
- Need Based Customers
- Wandering Customers
These customers revisit the organization over time, less in numbers but promote more sales.
Loyal Customers
Are also frequent visitors but are only a part when offered discounts
Discount Customers
these customers are hard to convince as they don’t have any specific item into their product list
Impulsive Customer
These customers are product specific and tend to buy items only to which they are habitual
Need-Based Customers
These are the least profitable customers, they investigate features of most prominent products in the market
Wandering Customer
is a range of software and hardware solutions
Service technology
4 ways to meet customer needs
Identify
Distribute
Create
Collect
