LESSON 5 & 6 Flashcards

1
Q

is a web hosting service where many websites reside on one web server connected to the internet. The overall cost of server maintenance is spread over many customers. By using shared hosting, the website will share a physical server with one or more other websites.

A

Shared Web Hosting

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2
Q

an Internet hosting option in which a physical server (or servers) is dedicated to a single business customer. The customer has complete control over the machine, so they can optimize it for their unique requirements,
including performance and security. The hosting provider supplies the physical server and environment, the associated
services and technical support.

A

Dedicated Web Hosting

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3
Q

a virtual server that the user perceives as a dedicated/private server even though it is installed on a physical computer running multiple operating systems.

A

Virtual Private Server (VPS)

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4
Q

a practice that consists of hosting private servers in a third-party data center. In other words,
instead of keeping internal servers in their offices or in a private data center, businesses outsource their server hardware to a colocation data center.

A

Colocation Hosting

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5
Q

This is a service that interprets domain names into IP addresses. For instance, when you type a specific web address, or URL, the given DNS will correspond to that specific name and the IP address for that computer and will connect you to that site.

A

Domain Name System

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6
Q

WYSIWYG means?

A

What You See Is What You Get

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7
Q

How to make a website with Wix. Site the steps.

A

Create a Wix account, Let Wix ADI create a website for you, Choose a Wix website template, Customize your website with the Wix Editor, Use Wix apps to add new functionality, and Publish your Wix website

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8
Q

a location on the World Wide Web where a person, business, or some other entity is represented (see also web property and point of presence). Examples of this for a person could be a personal website, a blog, a profile page, a wiki page, or a social media point of presence (e.g. a LinkedIn profile, a Facebook account, or a Twitter account).

A

internet or Web Presence

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9
Q

Due to the ever-evolving nature of the internet, having a website or social media page is not enough to build your web presence and brand identity. Individuals and organizations use a combination of tools such as Google Maps, Facebook, Instagram, Twitter, Youtube, LinkedIn, as well as new and upcoming platforms to cultivate their brand presence
especially on mobile users and other platforms.

A

Online Presence Management

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10
Q

Having considerable web presence serves to boost a person’s influence over their audience who follows their activities and posts online. Having an ounce of influence online means that people believe in you, even if these people are only
within your circle of friends or are members of your family. A kernel of influence can become the seed that can grow into your own personal web of influence online that would be like a tree with branches that reach out to all corners of the internet.

A

Your Web of Influence

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11
Q

the measurement, collection, analysis, and reporting of web data for purposes of understanding and
optimizing web usage. However, it is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. It provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and
popularity trends which is useful for market research.

A

Web Analytics

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12
Q

Which of the following Web Analytics Data That Matter?

A

User, Session, Page Visits, Page Views, Bounce Rate, Time on Page, View/Visit Ratio

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13
Q

means the number of unique visitors to your site. Essentially, these are the actual people landing on your website, which means that if someone were to visit your site 100 times on the same device or browser, they
would still only count as one user

A

User

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14
Q

defined as the total number of visits to your site — including both new and repeat visits. So that same person who visited your site 100 times on the same device is counted as one user, but 100 sessions.

A

Session

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15
Q

this is how many times a specific visitor loads a page on your site. If this is high, then that visitor has a specific interest in what your site has to offer.

A

Page Visits

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16
Q

the number of times a website has been loaded in a browser in a period.

A

Page Views

17
Q

the percentage of visitors to a particular website who navigate away from the site after viewing
only one page.

A

Bounce Rate

18
Q

Average time on page is simply the average amount of time all users spend on a single page

A

Time on Page (ToP)

19
Q

the number of page views divided by the number of visits to a website. This gives the average time of a visit in terms of content consumption

A

View/Visit Ratio (VVR)

20
Q

Since social media is a big part of building an online presence and influence, social media platforms have built in analytics tools to help users identify and collect crucial information for business decisions

A

Social Media Analytics