Lesson 5

Question 1

Who stated that “we regard our possessions as parts of ourselves. We are what we have and what we possess.”
and when?

Answer 1

Belk (1988)

Question 2

primarily Material Self is about our bodies, clothes, immediate family, and home. - ?

Answer 2

William James

Question 3

The inner most part of our material self. - William James

Answer 3

Body

Question 4

Any ailment or disorder directly affects us.

Answer 4

Body

Question 5

is a form of self-expression . We choose and wear clothes that are reflection of our self.

Answer 5

CLOTHING

Question 6

CLOTHING - is a form of self-expression . We choose and wear clothes that are reflection of our self. - ? and what year

Answer 6

(Watson 2014).

Question 7

when their lives are in success, we feel their victories as if we are the one holding the trophy.

Answer 7

FAMILY

Question 8

is where our heart is. It is the earliest nest of our selfhood

Answer 8

Home

Question 9

The French critical and literary theorist, essayist, philosopher, critic, and semiotician.

Answer 9

ROLAND BARTHES

Question 10

the study of objects as signs.

Answer 10

Semiology

Question 11

anything that conveys meaning.
Everyday objects are not just things but a complex system of signs which allows one to read meaning into people and places.

Answer 11

Sign

Question 12

from the Greek work semeion, the study of signs and texts. Examine how words, photographs, images and objects can work as a language to communicate a range of ideas, associations and feelings.

Answer 12

Semiotics

Question 13

-refers to physical form. The function of objects in semiotic analysis.
ex. diamond ring

Answer 13

Signifier

Question 14

– a mental concept it refers to.
ex. engaged to be married

Answer 14

Signified

Question 15

Theory of the Meaning of material possessions -? and when

Answer 15

(Dittmar, 1992, 2004)

Question 16

relate to the functional properties of a product.
ex. A person bought a pick-up style of car for family and business functions.

Answer 16

Instrumental functions

Question 17

signify personal qualities, social standing, group affiliation and gender role.
ex. Buying an iPhone instead of other mobile phones.

Answer 17

Social symbolic functions

Question 18

the extent to which material possessions may be used to communicate group membership and status.
Ex. Buying or renting a
condo unit in Makati City

Answer 18

Categorical functions

Question 19

reflect a person’s unique qualities, values or attitudes.
Ex. There are people who may represent themselves by collecting objects with a Hello Kitty brand. Others, their favorite color through the color of their accessories.

Answer 19

Self-expressive functions

Question 20

Media that is purposely designed to elicit a change in consumer action, belief and perception. While it’s generally known that we’re being swayed for commercial reasons, the consuming public allows these forays because media pays for shows on television or music on the radio as well as the information and news we read in newspapers and magazines.

Answer 20

Advertising Media

Question 21

A Media that can shape who we are as both public

Answer 21

Entertainment Media

Question 22

The internet has added significantly to media’s ability to influence consumers. There are thousands of websites from both commercial and private sources hawking everything for sale under the sun.

Answer 22

Online Media