Lesson 5 Flashcards
Who stated that “we regard our possessions as parts of ourselves. We are what we have and what we possess.”
and when?
Belk (1988)
primarily Material Self is about our bodies, clothes, immediate family, and home. - ?
William James
The inner most part of our material self. - William James
Body
Any ailment or disorder directly affects us.
Body
is a form of self-expression . We choose and wear clothes that are reflection of our self.
CLOTHING
CLOTHING - is a form of self-expression . We choose and wear clothes that are reflection of our self. - ? and what year
(Watson 2014).
when their lives are in success, we feel their victories as if we are the one holding the trophy.
FAMILY
is where our heart is. It is the earliest nest of our selfhood
Home
The French critical and literary theorist, essayist, philosopher, critic, and semiotician.
ROLAND BARTHES
the study of objects as signs.
Semiology
anything that conveys meaning.
Everyday objects are not just things but a complex system of signs which allows one to read meaning into people and places.
Sign
from the Greek work semeion, the study of signs and texts. Examine how words, photographs, images and objects can work as a language to communicate a range of ideas, associations and feelings.
Semiotics
-refers to physical form. The function of objects in semiotic analysis.
ex. diamond ring
Signifier
– a mental concept it refers to.
ex. engaged to be married
Signified
Theory of the Meaning of material possessions -? and when
(Dittmar, 1992, 2004)
relate to the functional properties of a product.
ex. A person bought a pick-up style of car for family and business functions.
Instrumental functions
signify personal qualities, social standing, group affiliation and gender role.
ex. Buying an iPhone instead of other mobile phones.
Social symbolic functions
the extent to which material possessions may be used to communicate group membership and status.
Ex. Buying or renting a
condo unit in Makati City
Categorical functions
reflect a person’s unique qualities, values or attitudes.
Ex. There are people who may represent themselves by collecting objects with a Hello Kitty brand. Others, their favorite color through the color of their accessories.
Self-expressive functions
Media that is purposely designed to elicit a change in consumer action, belief and perception. While it’s generally known that we’re being swayed for commercial reasons, the consuming public allows these forays because media pays for shows on television or music on the radio as well as the information and news we read in newspapers and magazines.
Advertising Media
A Media that can shape who we are as both public
Entertainment Media
The internet has added significantly to media’s ability to influence consumers. There are thousands of websites from both commercial and private sources hawking everything for sale under the sun.
Online Media
