LESSON 4 (Psychological Influences of Consumer Behavior))

Question 1

Consumers focusing only on certain stimuli while ignoring others.

Answer 1

1. Selective Attention

Question 2

Consumers are most likely to remember information that aligns with their beliefs and attitudes, while they may forget or disregard information that contradicts their views.

Answer 2

2. Selective Retention

Question 3

Consumers interpret information in a way that aligns with their existing beliefs, attitudes, or experiences.

Answer 3

3. Selective Comprehension