LESSON 3 (Consumer Decision-Making Process)

Question 1

What are the factors that Affect Consumer Decision-Making Process?:

Answer 1

Internal Factors and External Factors

Question 2

5 Stages:

Answer 2

1. Problem Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase Decision
5. Post Purchase Behavior

Question 3

Recognizing the need for a service/product

Answer 3

Problem Recognition

Question 4

Seeking reviews, searching feedbacks, ask for
recommendations.

Answer 4

Information Search

Question 5

Individuals systematically assess and compare various options to determine which choice most effectively meets their needs and preferences.

Answer 5

Evaluation of Alternatives

Question 6

Procedure a customer uses to select which good or service to purchase.

Answer 6

Purchase Decision

Question 7

Reactions and behaviors that take place
following the purchase of a good or service.

Answer 7

Post Purchase Behavior