Lesson 4: Creating a Social Media Campaign

Question 1

1. A/B Testing-

Answer 1

a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B

Question 2

2. Call to Action (CTA)-

Answer 2

marketing term that refers to the next step or the action that the marketer wants the consumer to take.

Question 3

3. Editorial Calendar-

Answer 3

written schedule of when and where you plan to publish upcoming content.

Question 4

4. Game Dynamics-

Answer 4

are made up of the different actions that players can take in your game.

Question 5

5. Game Mechanisms

Answer 5

mechanically similar can vary widely in theme

Question 6

6. Gamification-

Answer 6

use of gameplay mechanics for non-game applications

Question 7

7. Infographic-

Answer 7

a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic

Question 8

8. Keyword-

Answer 8

a word or concept of great significance

Question 9

9. Kick-Off meeting

Answer 9

the first meeting with the project team and the client of the project.

Question 10

10. Metrics

Answer 10

the use or study of poetic meters; prosody.

Question 11

11. Qualitative Metrics-

Answer 11

11. Qualitative Metrics- online marketing measure the quality of customer interaction

Question 12

12. Quantitative Metrics-

Answer 12

click-through rates, time on sites, or visitor counts, or any other measure in online marketing that can be represented numerically