lesson 2 Flashcards
- Behavioral Segmentation
divides consumers according to behavior patterns as they interact with a company
- Benchmarking
evaluate or check (something) by comparison with a standard.
- Brand Butler
Taking customer-centricity to new heights
- Brandjacking
an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s
- Demographic Segmentation
divides the market into smaller categories based on demographic factors, such as age, gender, and income. Instead of reaching an entire market, a brand uses this method to focus resources into a defined group within that market
- Elevator Pitch
pep talk
- Geographic Segmentation-
a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. It involves grouping potential customers by country, state, region, city or even neighborhood.
- Persona-
the aspect of someone’s character that is presented to or perceived by others
- Positioning-
refers to the consumer’s perception of a brand or product compared to competing brands.
- Profile Placeholder
spot that holds profile picture
- Psychographic Segmentation
refers to the consumer’s perception of a brand or product compared to competing brands.
- Return on Engagement (ROE)
engagement
- Share of Conversation
the percentage of mentions the particular brand receives in relation to the broader conversation.F
- Social media Audit
is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence. Don’t let the word “audit” freak you out, by the way
- SWOT Analysis
SWOT is an acronym for strengths, weaknesses, opportunities, and threats.
