Lesson 4-5 Flashcards
Refer to media such as radio and television that reach target audiences using airwaves as the transmission medium.
Broadcast Media
Consist of paper and ink, reproduced in a printing process that is traditionally mechanical.
Print Media
Refers to the ability to transform different kinds media into digital code, which is then accessible by a range of devices, from the personal computer to the mobile phone, thus creating a digital communication environment.
Media Convergence
Refers to content organized and distributed on digital platforms.
New Media
Refers to the traditional means of communication and expression that have existed since before the advent of the Internet.
Traditional Media
_________________________ providers play a central role in information and communication processes.
Media and other information
is a collection of paper, parchment or other material with a piece of text written on them, bound together along one edge, usually within covers.
Book
Each side of a sheet is called a ______ and a single sheet within a book may be called a __________.
Page, Leaf
is also a literary work or a main division of such a work Books became part of the mass media after the printing process was invented.
Book
The principal source of information and entertainment for people exposed to mass media.
Television
is believed to be the most authoritative, influential, exciting medium for reaching very large audience. It combines visual images, sound, motion and colour to achieve viewer’s empathy. It allows development of creative and imaginative ad messages in a unique way. It is considered intrusive in nature as the audience have no control over the nature and pace of advertisement.
Television
Is a premier mass medium for users and advertisers. It has a wide spread reach and delivers the ad message to a large number of people across the length and breadth of a country.
Radio
is undertaken in major cities even rural areas. It is one of the personal medium and offers selectivity, cost efficiency and flexibility advantages over other media
Commercial Broadcasting
Another concept that arises with accessing information is the transformation of various media into a digital code known as ____________.
Media Convergence
is the co-existence of traditional and new media; the coexistence of print media, broadcast media, the Internet, mobile phones, a well as others, allowing media content to flow across various platforms creating a digital communication environment.
Media Convergence
Information may be presented in variety of _________.
Formats
is a popular source of entertainment comprising of audience from all classes and socio - economic groups of society.
Cinema (and Video Advertising)
are watched by a significant number of people everyday.
Film
A worldwide medium that provides means of exchanging information through a series of interconnected computers.
Internet
Media fulfills several roles in society, including the following:
Entertaining and providing an outlet for the imagination,
Educating and informing,
Serving as a public forum for the discussion of important issues, and
Acting as a watchdog for government, business, and other institutions.
______________________ invention of the printing press enabled the mass production of media, which was then industrialized by ______________ in the early 1800s.
Johannes Gutenberg’s, Friedrich Koenig
In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the _____________ of the _____—and the ____________ of the __________.
consumerism (1920s), Great Depression (1930s)
After World War II, ____________ boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of homogenization.
Television
The spread of ______ and subsequent _________ in the 1980s and 1990s led to more channels, but not necessarily to more diverse ownership.
Cable, Deregulation
The ability to make technology _________________ enough to fit into the home is an important aspect of the popularization of new technologies.
Small and Affordable
