LESSON 4

Question 1

Types of store locations

Answer 1

Free standing / isolated store
Part of business district centers
Part of a shopping centers

Question 2

Two categories of shopping centers

Answer 2

Regional shopping mall
Neighborhood/community/shopping centers

Question 3

Factors to be considered in selecting a shopping centers

Answer 3

Traffic count
Pedestrian traffic count
Estimate store sales
Automobile traffic count

Question 4

Large store formats

Answer 4

Large-store formats
- Walter Mart
- SNR
Convenience stores
- 7-Eleven
- Alfamart

Question 5

is where the company sells
its products. Choosing the right one is important as it affects sales and profits, and the resources consumed. Also, each location has inherent advantages and risks.

Answer 5

Market location

Question 6

Where there are no other outlets in the vicinity of the store and therefore store depends on its own pulling power and promotion to attracts customers.
• A biggest advantages for freestanding stores is that there is no competition around.

Answer 6

Free standing / isolated store

Question 7

• This type of location has several advantages including no competition, low rent, often better visibility from the road, easy parking and lower property .
• Normally located along major traffic artery
Gas stations, Fast food & hotels on highways.

Answer 7

Freestanding/ Isolated store

Question 8

is the main center of commerce and trade in the city. (high land rates , intense development)

Answer 8

Central business distric

Question 9

• A retail store can also be located as a part of a business district. Or we can refer this as unplanned business centers

Answer 9

Part of a business district/centers (unplanned business districts)

Question 10

• A _____ is place of commerce in a city which developed historically as the center of trade and commerce in the city or town.

• A _____ can be a central, secondary or a Neighborhood business district.

Answer 10

Business distric

Question 11

is a row of stores with parking provided in the front of the stores.

Answer 11

Strip center

Question 12

is typically enclosed and climate controlled. A walkway is provided in front of the stores.

Answer 12

Mall

Question 13

The basic configuration of a shopping centre is a

Answer 13

Mall
Strip center

Question 14

A shopping center has been defined as “ a group of retail and other commercial establishments that is planned , developed, owned and managed as a single property”

Answer 14

Part of a shopping center

Question 15

A ____ has been defined as “ a group of retail and other commercial establishments that is planned , developed, owned and managed as a single property”

Answer 15

shopping center

Question 16

are the largest planned shopping centers.

Answer 16

Regional shopping centers or mall

Question 17

usually have a balanced mix of stores including a few grocery stores , a chemist, a variety store and a few other stores selling convenience goods to the residents of the neighborhood.

Answer 17

Neighborhood/community/shopping centers

Question 18

the qualitative information gathered about the passing traffic should include counting the individuals who seem to possess the characteristics appropriate to the desired clientele, judging their reasons for using that route, and calculating their ability to buy.

Answer 18

Traffic count

Question 19

in making a ____ you must decide: who is to be counted; where the count should take place; and when the count should be made. In considering who is to be counted, determine what types of people should be included.

Answer 19

Pedestrian traffic count

Question 20

data from a pedestrian traffic survey can give you information on whether or not the site would generate a profitable volume for your store.

Answer 20

Estimate store sales

Question 21

a growing number of retail firms depend on drive-in traffic for their sales. Both the quantity and quality of automotive traffic can be analyzed in the same way as pedestrian traffic.

Answer 21

Automobile traffic count