LESSON 2 Flashcards
Types of retailers
Food retailers
General merchandise retailers
Non store retail formats
Service retailers characteristics
Intangibility
Simultaneous production and delivery
Perishability
Inconsistency of the offering
Types of retail ownership
Independent retail
Corporate chain
Franchise
is a place of business where consumers can purchase food and take it with them to be consumed off-premise. Retail food is basically food obtained through a business transaction with an organization that is not a restaurant.
Food retailers
is a rural or small-town store that carries a general line of merchandise. It carries a broad selection of merchandise, sometimes in a small space, where people from the town and surrounding rural areas come to purchase all their general goods.
General merchandise retailers
is a form of retailing in which a firm sells its products without a physical retail store/space.
Non store retail formats
Food retailers consist of
• Mom and Pop Stores
• Convenience Stores
• Supermarkets
• Supercenters
General merchandise retailers consist of
• Department Stores
• Specialty Stores
• Discount Stores
• Category Specialists
• Off-Price Retailers
• Warehouse Clubs
• Home Improvement Centers
Non store retail formats consist of
• Electronic Retailing
• Catalog and Direct Mail
• Direct Selling
• Television Home Shopping
• Vending Machines
Inability to be perceived by the sense of touch. Problems in Evaluating Service. Quality. Performance of Service Provider
Intangibility
Service products are consumed at the same time they are being produced. Importance of Service Provider
Simultaneous production and delivery
Service quality is often inconsistent. This is because service personnel have different capabilities, which vary in performance from day to day.
Inconsistency of the offering
The quality of a food, beverage or another product that makes it expire or spoil quickly. No inventory, Must Fill Capacity
Perishability
are businesses that operate with a single retail outlet, or are structured as a small chain with no more than three locations. Generally, stores of this type are individually owned, owned by a family, or owned by two partners.
Independent retail
appear to be strongest in the food, drug, shoe, variety, and clothing industries. Managed chain stores have a number of advantages over independently managed stores.
Corporate chain
