Lesson 3.1 Flashcards
managers face decisions characterized by 2 conditions:
1) strategic nature
2) incomplete info
define risk
hazard or chance of loss
define probability
the likelihood or chance that something will happen
what is P(outcome A) with frequency definition of probability
r / R where R is number of times situation is repeated and if outcome A occurs r times
define frequency definition of probability
an event’s limit of frequency in a large number of trials
define subjective definition of probability
the degree of a manager’s confidence or belief that the event will occur
define probability distribution
a table that lists all possible outcomes and assigns the probability of occurrence to each outcome
2 rules in probability distribution
1) probabilities must sum to 1 if outcomes are mutually exclusive
2) probabilities cannot be less than 0 or greater than 1
formula for expected value of profit
sum of profit * probability for each outcome
define decision tree
a diagram that helps managers visualize their strategic future
what does decision tree represent?
represented situation as series of choices, each of which is depicted by a fork
explain decision fork
represents choice by which managers must commit to a strategy; represented by squares
explain chance fork
represents point at which chance influences the outcome
what do we do when a branch is nonoptimal?
we place 2 vertical lines through it
value of perfect info
the increase in expected profit if manager can obtain completely accurate info concerning future outcomes
why do managers purchase info?
to reduce uncertainty from imperfect or incomplete info
what is expected value of perfect info also?
reservation price for obtaining info (expected profit with perfect info - expected profit without perfect info)
define utility function
function used to identify the optimal strategy for managers conditional on their attitude toward risk / level of satisfaction attached to each possible outcome
what is the rational manager?
one who maximizes expected utility
what is utility?
value that is attached to all possible outcomes of the decision by manager