Lesson 3 vocab words Flashcards
Behavioral segmentation
Groups people based on how they act and what they want
Benchmarking
Analyzing performance such as growth and interactions our content has received
Brand butler
Describes companies that can use behavioral segmentation to develop services that assist consumers who have shown high interest In their brand
Brandjacking
When someone acquires or assumed the identity of another entity for the purposes of acquiring that persons business brand
Demographic segmentation
Groups people based on certain personal attributes such as age, , and martial status
Elevator pitch
Short statement of what the company, brand, or product does to fulfill a need for a persona
Geographic segmentation
Groups people based on their location
Persona
Fictional, perceived personality or a personal or public representation of a role
Positioning
Where your product stands in offering similar products and devices in market place
Profile placeholder
Sets up social media account but never goes in it
Psychotic segmentation
Groups people based on their lifestyle
Return on engagement
Better indicator for success, measures awareness, loyalty, and relationships
Share of conversation
Share of voice measures a brand exposure on social media conversation
Social media audit
Orderly examination of social data to help you discover, categorize, and assess the social conversation about your company, brand, and competition
SWOT analysis
Stands for strengths, weaknesses, opportunity, and threats. Helps identify strengths and weaknesses and threats
