LESSON 3: Thematic Analysis and Its Approaches

Question 1

Interview transcripts are records of completed oral interviews. This process can be done real time or from an audio or video recording. It is among the best qualitative analysis resources available—but you need the right methods to use them successfully.
How you analyze qualitative data depends largely on your methodology, your personal organizational and analytic preferences, and what kind of data you have. That being said, Thematic data analysis process is going to fall into one of two approaches: deductive or inductive.

Answer 1

[Chapter 4]

Question 2

a method of analyzing qualitative data. It is usually applied to a set of texts; such as interview transcripts. The researcher closely examines the data to identify common themes – topics, ideas and patterns of meaning that come up repeatedly. It is a qualitative data analysis method that involves reading through a data set from in depth interviews or focus groups. There are two approaches in conducting thematic analysis and these are inductive and deductive.
Most common form of this analysis follows a four-step process: familiarization, coding, generating categories, and naming themes.

Answer 2

Thematic Analysis

Question 3

You may also rephrase your code provided that you are not changing the original idea of the responses.
Respondent 2: “I resigned because my salary is too low.”
Code: salary is too low or low salary
Try to code the other two responses below. Write your codes on the space provided.

Respondent 3: “I had to find another job because I was not able to save money from my previous company.”
no savings

Respondent 4: “I quit my job because of their bad management”
bad management

Answer 3

Inductive Analysis

Question 4

After coding, find connections between codes and merge them to make themes.

Look at the following codes below. Codes with same color share same ideas. These codes were merge to make themes. Insufficient pay is the category for the four codes:
(1) family is getting bigger; financial stability
(2) not able to save money; financial stability
(3) lack of benefits and; financial stability
(4) salary is too low. financial stability
Since savings oN management ad B the code ‘excessive work’ is not connected with the other codes, it will be taken as one theme.
(5) excessive work; lack of work-life balance
(6) no promotion; slow career advancement
(7) no growth; slow career advancement
(8) office gossip; toxic workplace
(9) attention-seeking colleagues; toxic workplace

After building themes by means of inductive analysis, you will have to present your data and its theme using a table. Interpret the table and find literature that supports the findings. Remember, if your respondents answer in their language of convenience, you need to translate their responses to English.

Answer 4

Merge Codes