Lesson 3: Target Market + Push V. Pull Strategies Flashcards
1
Q
Target Market
A
Aggregate Market
Differentiated Market
2
Q
Aggregate Market
A
When marketers target everybody
Ex. Coca Cola, iPhone
3
Q
Differentiated Market
A
when markets are categorized in a specific way
Ex. Consumers income, gender, lifestyle, age, ethnic background, geographic location, personal values, education
4
Q
Push Strategies
A
Product placement in stores
Shelf space / floor space
Discounts for retailers
Special displays
Prizes / commission
Shelf allowance: money paid by suppliers to a retailer to provide shelf space for a new product
5
Q
Pull Strategies
A
Attempts to pull customer into the retailer by using:
* Creative advertising (ads, brochures, Internet)
* Samples
* Coupons
* Publicity
* Contests
*
* Marketers hope to directly attract customer demand
6
Q
A
