Lesson 2: Organizing Market Firms and Not- For- Profits

Question 1

Organizing Marketing Divisions

Answer 1

REGIONALLY
Globally
brand
distribution
combination

Question 2

REGIONALLY

Answer 2

• By city or province
• Caters to local needs

Question 3

GLOBALLY

Answer 3

• By country or continent
• Marketing staries are based on local culture/buying habits
• Staff who understand local language/culture are hired

Question 4

brand

Answer 4

• organized By different product lines
• Most common way to organize marketing divisions
• Ex. Coke, Sprite, Crush, Fanta, Fruitopia

Question 5

DISTRIBUTION

Answer 5

Organize based on how product is delivered
Ex. Chapters Online Site vs. Actual Book Store

Question 6

COMBINATION

Answer 6

Ex. Organize by continent and then brand

Question 7

Not-for-Profits (NFP)

Answer 7

• improve the community and make the world a better place
• do not maximize profits
• all money sent to a cause
• marketing is important for this