lesson 3 stuff to study Flashcards
entrepreneur
an individual who has an idea for a new business and takes the financial risk of starting up and managing it
business plan
a detailed written document outlining the purpose and aims of a business which is often used to persuade lenders or investors to finance a business proposal
a business plan describes…..?
the business, business opportunity, market, objectives of the business, financial forecasts
what are the common methods of measuring the size of business ?
capital employed, value of output, number of employees, market share
ways a business can grow ?
internal growth and external growth
types of integration ?
horizontal, vertical and conglomerate
what are the two types of vertical integration ?
forward and backward