Lesson 3 - Signs and Meaning Flashcards

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1
Q

Signified and Signifier

A
  1. The concept or object that is represented
  2. The form of a sign (sound, word, photo, painiting, expression, etc.)
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2
Q

Signifier and Signified are arbitrary. Why is their link also arbitrary?

A

Because any other combination is also possible (You can call a dog a car)

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3
Q

Why is the Signifier arbitrary?

A

Because the sound or letters are not natural and have been decided at some point.

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4
Q

Why is the Signified arbitrary?

A

Because concepts are neither universal nor fixed

(Tree, American, House, etc.)

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5
Q

Pierces 3 types of signs:

A

Icon: Physical relation/resemblance to the signified

Index: Logical relation to signified (growling stomach, etc.)

Symbol: Arbitrary and based on convention

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6
Q

Ideology and Myth

A

Myths are images/stories that are made to seem natural

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7
Q

What is one example of a myth supporting an ideology?

A

Myth: America as chosen land

Ideology: Colonialism and expansion

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