Lesson 3 - Signs and Meaning Flashcards
Signified and Signifier
- The concept or object that is represented
- The form of a sign (sound, word, photo, painiting, expression, etc.)
Signifier and Signified are arbitrary. Why is their link also arbitrary?
Because any other combination is also possible (You can call a dog a car)
Why is the Signifier arbitrary?
Because the sound or letters are not natural and have been decided at some point.
Why is the Signified arbitrary?
Because concepts are neither universal nor fixed
(Tree, American, House, etc.)
Pierces 3 types of signs:
Icon: Physical relation/resemblance to the signified
Index: Logical relation to signified (growling stomach, etc.)
Symbol: Arbitrary and based on convention
Ideology and Myth
Myths are images/stories that are made to seem natural
What is one example of a myth supporting an ideology?
Myth: America as chosen land
Ideology: Colonialism and expansion