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Purposive Communication > Lesson 3 Models of Communication > Flashcards

Lesson 3 Models of Communication Flashcards

++COMMUNICATION MODES

1
Q

are the metaphorical, simplified and systematic representation of the communication processes which forms general perspectives on communication.

A

Communication Model

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2
Q

give 4 models that follows linear model of communication

A
  1. Lasswell’s Model
  2. Aristotle’s Model
  3. Shannon Weaver Model
  4. Berlo’s S-M-C-R Model
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3
Q

give 3 models that follows transactional model of communication

A
  1. Barnlund’s Transactional Model
  2. Helical Model
  3. Becker’s Mosaic Model
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4
Q

give an example of interactional model

A

Schramm’s Interactive Model

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5
Q

give 2 other examples of communication model

A
  1. Dance’s Helical Spiral Model
  2. Westley and MacLean’s Conceptual Model
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6
Q

it is a simple one way communication model.

A

Linear model of communication

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7
Q

the message flows in a straight line from sender to the receiver

A

linear model of communication

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8
Q

there is no concept of feedback

A

linear model of communication

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9
Q

the only task that a receiver does here is to receive the message

A

linear model of communication

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10
Q

senders and receivers both are known as communicators and both play equally important role in communication

A

Transactional model of communication

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11
Q

relates communication with social reality, cultural up-bringing and relational context (relationships)

A

transactional model of communication

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12
Q

non-verbal feedback like gestures, body language, is also considered as feedback in this model

A

transactional model of communication

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13
Q

interactive model is also known as

A

convergence model

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14
Q

is similar to transactional model as they are both two way communication model

A

interactive model of communication

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15
Q

is mostly used for new media like internet

A

interactive model of communication

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16
Q

here, people can respond to any mass communications like videos, news, etc. People can exchange their views and ideas

A

interactive model of communication

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17
Q

Aka action model or linear or one way model of communication

A

Harold Lasswell’s Model

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18
Q

it is one of the most influential communication models

A

Harold Lasswell’s Model

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19
Q

has 5 components which is used as an analysis tool for evaluating the communication process & components

A

Harold Lasswell’s Model

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20
Q

components are the questions to be asked to get the answers & keep communication going

A

Harold Lasswell’s Model

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21
Q

5 components of Harold Lasswell’s Model

A
  1. Who
  2. Says What
  3. In which channel
  4. to whom
  5. with what effect
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22
Q

components of Harold Lasswell’s Model:
the communicator or sender or source of message, CONTROL ANALYSIS

A

who

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23
Q

components of Harold Lasswell’s Model:
the content of message, CONTENT ANALYSIS

A

Says what

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24
Q

components of Harold Lasswell’s Model:
the medium or media, MEDIA ANALYSIS

A

In which channel

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25
Q

components of Harold Lasswell’s Model:
the receiver or an audience, AUDIENCE ANALYSIS

A

To whom

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26
Q

components of Harold Lasswell’s Model:
the feedback of the receiver to the sender, EFFECT ANALYSIS

A

with what effect

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27
Q

> effective communication process
mass media, only rich can communicate
does not include feedback and ignores noise
does not consider barriers of communication

A

Harold Lasswell’s Model

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28
Q

Aristotle is a Greek Philosopher and writer born in

A

Stagira, Northern Greece

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29
Q

Aristotle was also the teacher of _____. He studied physics, logic, mathematics, etc.

A

Alexander the Great

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30
Q

_____ developed a linear model of communication for oral communication known as which is considered the 1st model of communication and was proposed before 300 BC. it is most widely communication model

A

Aristotle

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31
Q

it is mainly focused on speaker and speech

A

Aristotle model

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32
Q

Aristotle Model 5 primary elements

A

Speaker, speech, occasion, audience, and effect

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33
Q

It is a speaker centered model as the speaker has the most important role in it. It is the speaker’s role to deliver a speech to the audience. The role of the audience is passive, influenced by the speech. This makes the communication process one way, from speaker to receiver

A

Aristotle model

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34
Q

The speaker must organize the speech beforehand, according to the target audience and situation (occasion). The speech must be prepared so that the audience be persuaded or influenced from speech.

A

Aristotle model

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35
Q

To develop public speaking skills and create a propaganda and is speaker oriented and focuses on audience

36
Q

Aristotle Model can be broadly divided into 5 primary elements:

A

Speaker, Speech, Occasion, Audience and Effect

37
Q

It is a speaker centered model as the speaker has the most important role in it

A

Aristotle Model

38
Q

It is the speaker’s role to deliver a speech to the audience. The role of the audience is passive, influenced by the speech. This makes the communication process one way, from speaker to receiver

A

Aristotle Model

39
Q

The speaker must organize the speech beforehand, according to the target audience and situation (occasion). The speech must be prepared so that the audience be persuaded or influenced from the speech

A

Aristotle Model

40
Q

To develop public speaking skills and create a propaganda and is speaker oriented and focuses on audience interaction in communication, there is no concept of feedbacks.

A

Aristotle Model

41
Q

E.g. a politician (speaker) gives a speech to get votes from the civilians (audience) at the time of election (occasion). The civilians only vote if they are influenced by the things the politician says in his speech so the content must be very impressive to influence the mass and the speaker must design the message very carefully.

A

Aristotle Model

42
Q

ARISTOTLE MODEL
3 Critical elements of a good communicator:

A

-Ethos
-Pathos
-Logos

43
Q

Critical elements of a good communicator: features that makes you credible in front of the audience

44
Q

Critical elements of a good communicator: what you say is important for emotional bonds

45
Q

Critical elements of a good communicator: it is logic. people find logic in everything. use factual data

46
Q

Criticisms of Aristotle’s Model of Communication

A

-No concept of feedback, it is one way from speaker to audience
-No concept of communication failure like noise & barriers
-only for public speaking

47
Q

created in 1948 when Claude Elwood Shannon wrote an article “A mathematical theory of communication” in Bell System Technical Journal with Warren Weaver

A

Shannon Weaver Model

48
Q

____ was an American mathematician whereas ____ was a scientist

A

Shannon

Weaver

49
Q

this model is mother of all models

A

Shannon and Weaver Model

50
Q

Shannon and Weaver Model was created in ___ when _____ Shannon wrote an article “A Mathematical Theory of Communication” in Bell System Technical Journal with ____ Weaver

A

1948
Claude Elwood
Warren

51
Q

there are 3 levels of problems of communication per Shannon Weaver

A
  1. Technical problem
  2. Semantic problem
  3. Effectiveness problem
52
Q

3 levels of problems of communication per Shannon Weaver: how a channel causes a problem

A

technical problem

53
Q

3 levels of problems of communication per Shannon Weaver: is the meaning of message sent and received very different

A

semantic problem

54
Q

3 levels of problems of communication per Shannon Weaver: how effectively does the message cause reaction

A

effectiveness problem

55
Q

Concept of noise. 2 way process. Apply in general communication. Quantifiable.

A

Shannon and Weaver Model

56
Q

More for interpersonal communication than group communication and mass communication. Receiver plays the passive and sender plays the primary. Human communication is not mathematical in nature.

A

Shannon Weaver Model

57
Q

Source/Sender ___ the message
a.) encodes
b.) decodes

A

a.) encodes

58
Q

receiver ___ the message
a.) encodes
b.) decodes

A

b.) decodes

59
Q

SMCR means

A

Source
Message
Channel
Receiver

60
Q

5 factors of SOURCE and RECEIVER in Berlo’s SMCR model

A
  1. Communication Skill
  2. Attitudes
  3. Knowledge
  4. Social System
  5. Culture
61
Q

5 factors of MESSAGE in Berlo’s SMCR model

A
  1. Content
  2. Elements
  3. Treatment
  4. Structure
  5. Code
62
Q

5 factors of CHANNEL in Berlo’s SMCR model

A
  1. Hearing
  2. Seeing
  3. touching
  4. Smelling
  5. tasting
63
Q

-there is no concept of feedback, so the effect is not considered
-there is no concept of noise
-no concept of barriers in communication process

A

Berlo’s SMCR Model

64
Q

It is a linear model of communication, there is no two way communication. Both of the people must be similar according to its factors

A

Berlo’s SMCR Model

65
Q

multi layered feedback system

A

Barnlund’s Transactional Model

66
Q

3 cues of Barnlund’s Transactional Model

A
  1. Public Cues - environment
  2. Private Cues - senses
  3. Behavioural Cues - non verbal
67
Q

Shared field experience of the sender & receiver. Simultaneous message sending, noise & feedback.

A

Barnlund’s Transactional Model

68
Q

Complex. both must understand codes

A

Barnlund’s Transactional Model

69
Q

Helical Model by ____1967

A

Frank Dance

70
Q

a ___ is a three dimensional spring like curve in the shape of a cylinder or a cone

71
Q

Helix from birth to ___ time. Linearity and ____

A

present

circularity

72
Q

-interchangeable sender receiver
-intellectual process
-not tested. continuity can never be true

A

Helical Model

73
Q

components of Becker’s Mosaic Model

A
  1. empty cells
  2. vertical layers
  3. cells
  4. loops
74
Q

Complexity of communication. No environmental and social dimensions

A

Becker’s Mosaic Model

75
Q

new bits are useless if the last bits are lost

A

Becker’s Mosaic Model

76
Q

acceleration principle

A

Schramm’s Model

77
Q

the principle states that the increase in demand for consumer goods leads to a rise in demand for capital goods

A

Schramm’s Model

78
Q

relates to industrial production, demand, supply, consumption and is mathematical one. not universally accepted as it ignores technological gaps

A

Schramm’s Model

79
Q

Westley & Maclean’s model by ____ Westley and ____ Maclean

A

Bruce
Malcolm

80
Q

Communication starts when a person responds to something. He must first receive the message to respond. Feedback is fast n direct in interpersonal one. Feedback is slow
-group as well as mass communication
-complicated

A

Westley & Maclean’s Model

81
Q

-channel
-one expresses her/his ideas

A

COMMUNICATION MODES

82
Q

3 COMMUNICATION MODES

A
  1. Face-to-face
  2. Audio
  3. Text-based
83
Q

COMMUNICATION MODE:
-in person
-can be formal (casual) or informal

A

Face-to-face

84
Q

COMMUNICATION MODE:
-transmitted sounds (the voice of the speaker)
-complicated because of different pronunciation

85
Q

COMMUNICATION MODE:
-more on written
-(email, text messages)

A

Text-based

Purposive Communication (3 decks)

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