LESSON 3: Communication Models

Question 1

Developed a graphic way to represent the reciprocal nature of communication where the encoding-message-decoding cycle is involved.

Answer 1

Schramm and Osgood

Question 2

Emphasizes the continuous flow of communicative interaction through sending and receiving message among the communicative participants.

Answer 2

Barnlund’s Transactional Model

Question 3

There is a sense of “Cooperation” in the interaction to sustain an interactive reciprocity of exchanging messages.

Answer 3

Barnlund’s Transactional Model

Question 4

Speaker — Speech —- Audience

Answer 4

Aristotle’s

Question 5

Communicator —- Message —- Medium — Receiver—- Effect

Answer 5

Laswell’s

Question 6

Sender — Encoder — Channel —- Decoder —- Receiver

Answer 6

Shannon-Weaver

Question 7

Source — Message — Channel — Receiver —-

Most Fail; with noise

Answer 7

Berlo’s

Question 8

Most successful ; without noise

Answer 8

Osgood & Schramm’s

Question 9

Enumerate the Communication Models: (LABBSS)

Answer 9

Schramm and Osgood Communication
Barnlund’s Transactional Model
Aristotle’s
Laswells’s
Shannon-Weaver
Berlo’s