LESSON 2: Communication Theories

Question 1

They define a theory as “an abstract system of concepts with indications of the relationships among these concepts that help understand a phenomenon.”

Answer 1

West and Turner (2007)

Question 2

Communication Theories: (SUCOUF)

Answer 2

Symbolic Interaction Theory
Uncertainty Reduction Theory
Organizational Culture Theory
Uses and Gratification Theory
Cultural Studies
Face Negotiation Theory

Question 3

This focuses on self and its relationship to society.

Answer 3

Symbolic Interaction Theory

Question 4

It thematically refers to the significance of meanings for human psyche, the introspective self-concept, and the interaction of a person and his society.

Answer 4

Symbolic Interaction Theory

Question 5

Proponents of this theory believe that “uncertainties” occur among strangers in an interpersonal setting.

Answer 5

Uncertainty Reduction Theory

Question 6

Organizational values are better understood if its members develop a sense of organizational reality. Culture plays an important role for it varies across organizations.

Answer 6

Organizational Culture Theory

Question 7

This theory examines the level of consumers’ need for gratification to media use and the results and effects of that increased or decreased involvement.

Answer 7

Uses and Gratification Theory

Question 8

these refer to the belief in the fundamental precept that “culture pervades and invades all facts of human behavior.” This means that people form part of a “power strata”.

Answer 8

Cultural Studies

Question 9

Media dominance over subordinate groups.

Answer 9

Power strata

Question 10

Conflicts arise in an interpersonal interaction if individuals fail to manage self-identity, face, self-image, and culture.

Answer 10

Face Negotiation Theory