LESSON 3&4 CHAP 2

Question 1

“comprise the institutions and techniques by which specialized groups employ technological devices (press, radio, films, etc.) to disseminate symbolic content to large, heterogeneous, and widely dispersed audiences”

Answer 1

Mass Communication

Question 2

Two (2) Defining Feature of
Mass Communication:

Answer 2

1
st – Employ
technological devices
2nd – magnitude and scope of its audience

Question 3

Now, what is the difference between interpersonal and mass communication?

Answer 3

1. The source of the message
2. The process of transmission
3. The way feedback is generated
   and sent

Question 4

Messages created by
individual or teams

Answer 4

Mediated Interpersonal Communication

Question 5

• Messages are created by
  huge, mostly powerful and
  extensive

Answer 5

Mass communication

Question 6

is a well-established institution in the modern world.
- our lives are governed by this.
- all institutions use this to communicate to the public their nature and intents

Answer 6

MEDIA

Question 7

refers to measures used to ensure that people act in accordance with the expectations of the society.

Answer 7

Social Control

Question 8

INFO

Answer 8

• The media can manipulate, influence,persuade, and pressurize society, even along controlling the world at times in both positive and negative ways, mentally, physically, and psychologically.

Question 9

An approach which sees society as
an integrated whole, with structures
and institutions holding power and
authority and exerting control over
society.
The concept of this emerged
during the 19th century along with
the phenomenon of industrialization
and the creation of a working class.

Answer 9

Mass Society Approach

Question 10

Media institutions are part of
the superstructure, along with
other social and cultural
institutions.
 The base, on the other hand, is
made up of economic
institutions and economic
relationships which determine
the nature and behavior of the
superstructure.

Answer 10

Base-Superstructure Model

Question 11

 Media as an institution is one of a society’s many parts, discrete in its function but linked to other institutions so it can provide society the integration, cohesion, and stability it needs to survive and thrive.
 Media and media institutions in promoting positive changes
in the behavior of a sector in society.
EX:
Educational media programs
Educational mobile applications

Answer 11

Functionalist Approach

Question 12

 Proposes the notion that individuals are shaped by their interaction with others and with social institutions.
 As members of a social unit, they are considered social actors, continuously interacting with others.
 What we believe is real is shaped by our social interactions and our life experiences with other people.

Answer 12

Social Constructivism

Question 13

emergence of a thinking class, and the rising number and significance of information-based work, mostly arising from the developments in computer technology.
increasing global connectivity facilitated by the Internet
Some journalists have referred to
communication revolution which
characterized the advent and influx of new communication technologies

Answer 13

Information Society