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MIDTERM- PURPOSIVE > Lesson 3 > Flashcards

Lesson 3 Flashcards

1
Q

Evaluating Messages and/or images of different types of texts reflecting different cultures.
Factors to consider:

A

> Linguistic Landscapes
Geosemiotics
Kinds of Signs
Online Landscapes

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2
Q

is the “Displayed Language” in a particular space eg Advertisements. billboards, and other signs (Carr, 2019)

A

Linguistic Landscapes

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3
Q

is the study of “Social Meaning” of the material placements of signs and discourses and of our actions in the material world (Mooney & Evans 2015)

A

Geosemiotics

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4
Q

PRINCIPLES

A

Indexicality
Dialogicality
Selection

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5
Q

Meaning was given to a sign by a place the sign was put in.

A

Indexicality

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6
Q

Signs have double meaning, and they correspond to each other.

A

Dialogicality

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7
Q

One does not see all signs.

A

Selection

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8
Q

Kinds of Signs
-there are different kinds of signs

A

☑ Regulatory
☑ Infrastructural
☑ Commercial
☑Transgressive

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9
Q

It indicates authority and is legal or official prohibitions

A

Regulatory

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10
Q

It labels things or directs for the maintenance of a building or any

A

Infrastructural

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11
Q

Advertises that promotes a product, and event, or service in commerce.

A

Commercial

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12
Q

Unsanctions urban text. It violates (intentionally or accidentally the conventional semiotics or in a wrong place.

A

Transgressive

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13
Q

The more we delve into social media, the more we expand our cultural perspectives.

A

Online Landscapes

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14
Q

Evaluate the message

A

• All media messages are “constructed”.
• Media have embedded values and points of view.
•Each person interprets messages differently.
• Media have commercial, ideological or political interests.
•Media messages are constructed using a creative language having its own rules.

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15
Q

•All media messages are “constructed”.

A
  1. What is the message of the text?
  2. How effectively does it represent reality?
  3. How is the message constructed?
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16
Q

•Media have embedded values and points of view.

A
  1. What lifestyle, values and points of view are represented in the text?
  2. Who or what is missing?
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17
Q

•Each person interprets messages differently.

A
  1. What message do you perceive from the text?
  2. How might others understand it differently? Why?
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18
Q

•Media have commercial, ideological or political interests.

A
  1. What is the purpose of the text?
  2. Who is the target audience of the text?
  3. Who might be disadvantaged?
  4. Who created the text and why?
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19
Q

•Media messages are constructed using a creative language having its own rules.

A
  1. What techniques are used and why?
  2. How effective are the techniques in supporting the messages or themes of the text?
  3. What are other ways of presenting the message?
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20
Q

It is a decision that later turns out to be wrong. You might feel that you made a wrong choice if you are not satisfied with the outcome of the decision.

A

MISTAKE

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21
Q

Is more formal word. and is generally used when the chosen action is compared to a set of rules. The action is considered to be wrong if it is different to the rules.

A

ERROR

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22
Q

• Is the study of words, how they are used in sentences, and how they change in different situation.
•The study of sentence structure.
• Rules and examples shown how the language should be used.
•The system which people learn as they grow up.

A

Grammar

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23
Q

• The principal method of human communication, consisting of words used in a structured and conventional way and conveyed by speech, writing, or gesture.

A

Language

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24
Q

• Approach to grammar the use of language by native to non- native speakers without reference to proposed norms of correctness or advocacy of rules based on norms.
• Takes the principle that the language usage can vary according to varied speakers. Thus it does not considered what is ‘correct’.
•Rules are made according to the daily usage of the language by the speaker.

A

Descriptive Grammar

25
Q

• Approached to grammar that is concerned with establishing norms of correct and incorrect usage and formulating rules based on these norms to be followed by users of the language.
• Takes the principle that the long existed grammar rules created by the native speakers are the ‘correct’ and variation are ‘incorrect’
•These are specified and standard set of grammar rules

A

Prescriptive Grammar

26
Q

•consisting of multiple letters, symbols or sentences
•written or printed work
•A group of words or a book (short for text book)
•The content of a message formatted with alphabets/words of any languages good enough to share a piece of information, in your context
• is any written material

A

TEXT

27
Q

•The act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer
•Messages may be sent over a cellular network, or may also be sent via an Internet connection

A

TEXTING

28
Q

•a communication in writing, in speech, or by signals and symbols
• may be delivered by various means, including courier, telegraphy, carrier pigeon and electronic bus
• a piece of information or a request that you send to someone or leave for them when you cannot speak to them directly

A

MESSAGE

29
Q

The study of signs and symbols, and their use or interpretation

A

SEMIOTICS

30
Q

A French linguist that was one of the first to produce a semiotic theory during work in the early 1900’s. He stated that a sign is made up of two parts, the SIGNIFIER and the SIGNIFIED.

A

FERDINAND de Sassure (1857-1913)

31
Q

A American philosopher that also formulated a semiotic theory around the same time as Sassure, the early 1900’s. He stated semiotics to be the relationship between a SYMBOL, ICON and an INDEX.

A

CHARLES SANDES PEIRCE (1839-1914)

32
Q

A successful, understandable form of communication

A

SIGN

33
Q

Physical forms of a sign used to convey meaning such as sounds, images or letters, or any materials that signifies.

A

Signifier

34
Q

It is personal interpretation of a signifier or the concept that a signifier refers to, the meaning it conveys.

A

Signified

35
Q

Three Forms Of The Signifiers

A

•Icon
•Symbol
•Index

36
Q

A physical resemblance to the object map, sound or picture.

A

Icon

37
Q

No physical resemblance such as toilet door, brand or warning sign.

A

Symbol

38
Q

The physical connection between a signifier and the signified. It means that the signifier cannot exist without the physical presence of the signified.

A

Index

39
Q

Two Components of the Signified

A

Denotation
Connotation

40
Q

Literal meaning of sign.

A

Denotation

41
Q

Meaning to the individual

A

Connotation

42
Q

A method which communication researchers to describe and interpret the characteristics of a recorded or visual message.

A

Text Analysis

43
Q

A diverse array of media technologies that reaches a large audience via mass communication.

A

Mass Media

44
Q

The distribution of information via large scale to a wide range of people

A

Mass Communication

45
Q

it combines two or more semiotic system. Linguistic: vocabulary, structure, grammar of oral/written language. Visual: color, vectors and viewpoint in still and moving images.

A

Multimodal Texts

46
Q

such as books, comics, posters.

A

*A multimodal text can be paper

47
Q

From slide presentations, e-books, e-poster, web pages, and social media, through to animation, film and video games.

A

•A multimodal text can be digital

48
Q

a performance or an event.

A

•A multimodal text can be live

49
Q

Semiotic System are:

A

Linguistic or Textual System
Visual System
Audio System
Gestural System
Spatial System

50
Q

comprising aspects, such as vocabulary, generic structure, and the grammar of oral and written language.

A

Linguistic or Textual System

51
Q

consisting of aspects, such as color’s, vectors, and viewpoint in still and moving images.

A

Visual System

52
Q

with aspects like volume, pitch and rhythm of music and sound effects.

A

Audio System

53
Q

Including aspects, such as movement, speed. and stillness in facial expression and body language

A

Gestural System

54
Q

Covering aspects, like proximity, direction position of lay out, and organization of objects in space

A

Spatial System

55
Q

Types of Multimodal text

A

Paper
Digital
Live
Transmedia

56
Q

This includes books, comics, flyers for business, and picture books where each book shows combination and arrangement of both textual and visual elements.

A

PAPER

57
Q

This includes blogs, videos, social media, slide presentations, and webpages that combine elements of sound effects, oral and written language, music and still or moving images.

A

DIGITAL

58
Q

This includes performances, acts, and even ballet or dance whose elements are gesture, music, and movement in space.

A

LIVE

59
Q

These include the use of various platforms in storytelling involving the audience. The use of additional material in story telling combined with digital platforms enable a more participative story telling experience that may be used in entertainment, in advertising or business and for social change.

A

TRANSMEDIA

MIDTERM- PURPOSIVE (3 decks)

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