Lesson 2: The Elements of Mobile UX

Question 1

What are the four steps to a User Centered Design?

Answer 1

Step 1) Analysis
Step 2) Design
Step 3) Evaluation
Step 4) Implementation
*products go through multiple iterations over a lifetime

Question 2

Term for when the user interacts with their device for brief but frenzied periods of activity.

Answer 2

Microtasking

Question 3

Term for when the user wants to know what’s going on around them.

Answer 3

Local

Question 4

Term for when the user has nothing better to do and is looking to be entertained or otherwise diverted.

Answer 4

Bored

Question 5

What are the five cycles of the user-centered design?

Answer 5

1. Assessing the current situation
2. Understanding your user
3. What will your mobile web experience offer?
4. Mobile design considerations
5. Review and Refine

Question 6

Which of the following is one of Josh Clark’s states of web access?

a. Excitement
b. Bored
c. Bored

Answer 6

c. Bored

Question 7

Which tool can help you get to know your users?

a. User persona
b. User picture
c. User proforma

Answer 7

a. User Persona

Question 8

What is Mobile First?

Answer 8

The concept that you should design for the mobile platform first and then scale the experience up to other platforms.

Question 9

Is mobile first always the right strategy?

Answer 9

No, it depends on the results of your user research.

Question 10

Who first said “content is king”?

Answer 10

Bill Gates

Question 11

What is an advantage of mobile first approach when it comes to content?

Answer 11

You manage the most crowded space first and everything becomes easier after that.

Question 12

What are you focusing on in a mobile first approach?

Answer 12

The key tasks the user wants to carry out and you will have to drop stuff from other platforms to make mobile work.

Question 13

What should happen if a user exits an app without finishing a task?

Answer 13

They should be able to start in the same place as they were prior to exiting.

Question 14

When should you use a modal box?

Answer 14

To protect the user

Question 15

What are “I-want-to know moments”?

Answer 15

You’re at home with a nice free evening. What shall you do now? Ah! You feel like watching something. So, you want to get to the position where you can choose which movie to watch. You want to know the answer more than anything! So, you’ve just gone online to see. Here, you’re thinking with “the Google initiative”—that is, you’re searching or browsing to find out what’s hot, perhaps seeing what’s not-so-hot as you go down the reviews. You want to know which movie would be the best fit tonight.

Question 16

I-want-to-go moments

Answer 16

You’ve decided on seeing the latest action blockbuster movie, but where? This is when you want to see what’s “Near me”.

Question 17

I-want-to-do moments

Answer 17

You may want to learn about a process, service, or product. If you’ve ever gone on YouTube to see what others say about products, or just wanted to see how to do a job (e.g., DIY); that is where to learn. If your motorcycle won’t start and you “sort of” know what’s wrong, YouTube can show what you need. We’ll worry about which company’s motorcycle part in the next micro-moment!

Question 18

I-want-to-buy moments

Answer 18

Your “final micro-moment” might have you start by watching any of over 1 million YouTube videos as you zero-in on which motorcycle part is the most reliable/best value before making the buy. If we’ve gone to the movie theater, maybe a friend shows us the trailer of another movie. Finding it better, you’re “sold” on seeing that instead. Congratulations, you’ve completed the process

Question 19

What are google’s four micro-moments

Answer 19

1. I-want-to-know-moments
2. I-want-to-go-moments
3. I-want-to-do-moments
4. I-want-to-buy-moments

Question 20

What are the two main stumbling blocks to discoverability for new apps?

Answer 20

1. The chart based model of the app stores

2. The preference for curated lists

Question 21

What are the 6 stages which will contribute to your app’s discoverability?

Answer 21

1. Pre-Launch Marketing Efforts
2. Early Collaboration
3. Initial Promotional Efforts
4. App Discovery Tools
5. User/Grassroots Activity
6. App Store Optimization (AS))

Question 22

What are “Zombie Apps”?

Answer 22

Apps that are downloaded but never used.

Question 23

What does ASO stand for?

Answer 23

App Store Optimization

Question 24

What percentage of users finds their apps in app stores?

Answer 24

40%

Question 25

What do you need after a marketing plan?

Answer 25

An effective sales pitch

Question 26

What is a great lesson for marketers and a song by Pink Floyd (starring Professor Stephen Hawking)?

Answer 26

“Keep on Talking”