Lesson 2 part 2

Question 1

Value map contains:

Answer 1

• Gain creators
• Product/service
• Pain killers

Question 2

Customer profile conatins:

Answer 2

• Gains
• Jobs
• Pains

Question 3

Competition analysis contains:

Answer 3

• Direct competitor
• Indirect competitor
• Replace competitor

Question 4

helps you understand the customer and how your products and services create value.
Direct competitor

Answer 4

Direct competitor

Question 5

is a business that sells a product or service in the same category as you, but it’s different enough to act a substitute for your product or service.

Answer 5

Indirect competitor

Question 6

Is a business that sells a product or service that’s both different in category and type than you, but one which your customers could choose to spend their money instead.

Answer 6

Replacement competitor