Lesson 2: Explanations For Conformity

Question 1

Informational social influence. (need to be right)

Answer 1

• person conforms because unsure of what the correct answer is
• mist likely when situation is hard or ambiguous, we believe other to be expert
  -leads to internalisation

Question 2

Normative social influence (need to be liked)

Answer 2

• people have fundamental need to be liked/accepted
• avoid any behaviour to get us ridiculed or rejected
• leads us to Copt others behaviour, in order to fit in
• likely to occur in situations with strangers
• leads to compliance

Question 3

Eval for explanation of conformity.

Answer 3

G- research support. Asked students to answer hard and easy maths questions and conformity occurred most with hard question, esp those with weak maths skills (ISI)
G- Asch found pp’s went along with clearly wrong answer because other did, feared rejection, NSI
B- Individual differences in ISI and NSI
B- ISI and NSI may work together to explain