Lesson 2: Customers Flashcards
(15 cards)
use or use up goods and services
purchases the product for his/her own need and consumes it.
They cannot resell the goods or services but can consume it to earn his/her livelihood and selfemployment.
Consumers
the economic buyers who buy goods and services.
They are the ones who buy goods and services regularly from the seller and pay for it to satisfy their need.
can also be consumers, but they can also be customers on their ow
Customers
“_________” is often used to describe customers who have a relationship with a supplier
Also, people who hire a professional are not called customers, but this.
Clients
Understanding customers helps businesses to know their complaints, feedbacks, and wants.
True or nah?
True
Give 2 kinds of customers
- External customer
- Internal Customer
____________________ are the people that pay for and use the products or services your company offers.
They are persons who are not directly connected to your organization other than by purchasing your product or service.
clients” or “accounts”.
External customers
____________ have a relationship with, and within your company, either through employment (colleagues) or as partners who deliver your product or service to the end user.
stakeholders and shareholders
The person who depends on other people in the company to provide services and products to the external customer.
Internal customers
Give 5 types of customers
- Loyal
- Discount
- Impulsive
- Need-based
- Wandering
are less in numbers but promote more sales and profit
These customers revisit the organization over time
Loyal customers
are also frequent visitors but are only a part of business when offered discounts.
mostly related to small industries.
Discount customers
These customers are difficult to convince as they want to do the business in urge or caprice.
They don’t have any specific item into their product list.
Impulsive customers
these customers are product specific and only tend to buy items only to which they are habitual.
These customers should be handled positively.
Need-based customers
these are the least profitable customers.
These customers are normally new in industry and most of the times visit suppliers only.
They investigate features of most prominent products in the market
Wandering customers
____________________ is a range of software and hardware solutions.
Customer service technology
Enumerate 6 customer-facing technologies
- Self-service customer portal,
- Chatbots,
3 Interactive Voice Response (IVR), - Internal knowledge management,
- Customer service software,
- AI-powered automations
