Lesson 2 Flashcards
What is public relations in nursing?
The practice of nurses managing their professional image and communicating effectively with the public, patients, and healthcare stakeholders.
List three key reasons for public relations in nursing.
Patient education, Community outreach, Media relations.
How does PR in nursing improve public perception?
By actively communicating positive aspects of nursing, leading to a better understanding and appreciation of the profession.
Fill in the blank: PR professionals use ______ to engage with the community.
Social media and public events
Which of the following is NOT a key component of PR in nursing? (A) Patient education (B) Community outreach (C) Ignoring media inquiries (D) Advocacy
C) Ignoring media inquiries
What is the role of crisis communication in nursing PR?
To manage negative situations effectively and provide accurate information during a crisis.
What are two ways PR can strengthen patient trust?
Open communication and patient education.
True or False: PR in nursing is only about handling negative situations.
False
What is the importance of media relations in nursing?
It helps share positive stories about nursing practice and address misconceptions.
List three components of an effective PR campaign.
Setting objectives, Identifying target audiences, Developing key messages.
What is a press release in nursing PR?
A formal announcement shared with the media to inform the public about nursing-related news or achievements.
What is the purpose of a PR spokesperson in nursing?
To communicate a hospital’s or nursing organization’s messages to the public and media.
Fill in the blank: A well-planned PR campaign should align with an organization’s ______.
Goals and values
Which of the following is a PR strategy used to influence healthcare policies? (A) Lobbying (B) Ignoring political issues (C) Avoiding advocacy (D) Focusing only on patient care
A) Lobbying
What role does social media play in PR for nursing?
It helps nurses share health information, connect with patients, and promote the profession.
List two key differences between PR and marketing in nursing.
PR focuses on reputation and communication, while marketing focuses on promoting services and driving patient engagement.
What is internal public relations in a healthcare setting?
Managing communication and relationships within a hospital or nursing organization.
True or False: Public relations in nursing is only relevant for large hospitals.
False
How can nurses use PR to advocate for policy change?
By sharing data, personal stories, and engaging with policymakers to influence healthcare decisions.
What is community outreach in nursing PR?
Engaging with the public through health fairs, workshops, or speaking events to raise awareness about healthcare issues.
List two examples of PR activities that promote nursing.
Media interviews, Educational health campaigns
Which PR technique is used to enhance patient engagement?
Clear and effective communication strategies
Fill in the blank: Nurses use ______ to handle crisis situations effectively in PR.
Crisis communication plans
What is the key goal of PR in nursing education?
To inform the public about the importance of nursing and encourage more people to enter the profession.
Which of the following is an ethical consideration in nursing PR? (A) Honesty in communication (B) Manipulating information (C) Spreading rumors (D) Avoiding transparency
A) Honesty in communication
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Answer
What is the importance of ethical communication in nursing PR?
It ensures trust, credibility, and professionalism in healthcare interactions.
Fill in the blank: PR professionals in healthcare use ______ to communicate critical health information.
Press releases
Which of the following is a primary function of public relations in nursing? (A) Promoting patient confidentiality (B) Strengthening nurse-patient relationships (C) Selling hospital products (D) Advertising medical equipment
B) Strengthening nurse-patient relationships
What is the role of public affairs in nursing PR?
To manage relationships between healthcare organizations and government agencies.
List two ways PR can help improve the nursing profession’s image.
Sharing success stories, Promoting ethical nursing practices
How can nurses use PR to fight misinformation?
By sharing accurate health information and fact-checking sources.
Which PR strategy is most effective for engaging with the local community?
Community outreach programs
True or False: PR campaigns in healthcare should be based on factual evidence and research.
True
What is the goal of a PR crisis plan in nursing?
To provide a structured response strategy for handling healthcare crises.
Fill in the blank: PR in nursing helps promote ______ within the healthcare system.
Transparency
What is media advocacy in nursing PR?
Using media platforms to promote healthcare policies and nursing interests.
Which PR tool helps in managing hospital reputation?
Public relations campaigns
List two PR strategies for effective healthcare communication.
Active listening, Clear and consistent messaging
What is the purpose of a press conference in nursing PR?
To provide important health updates to the media and public.
Which of the following PR techniques is used to gain media attention? (A) Paid advertisements (B) Press releases (C) Internal emails (D) Private meetings
B) Press releases
Fill in the blank: A PR strategy should align with a hospital’s ______ goals.
Long-term
True or False: Social media can be an effective PR tool for nurses.
True
What is a key component of a successful PR campaign in healthcare?
Building public trust and credibility
List two ways PR can help in patient education.
Public awareness campaigns, Health information materials
Which PR strategy is best for responding to negative press?
Providing factual information and addressing concerns openly
What is the role of stakeholder engagement in nursing PR?
To foster positive relationships with patients, staff, and healthcare partners.
Fill in the blank: PR professionals in healthcare must be skilled in ______ management.
Crisis
Which of the following PR strategies can help increase nursing recruitment? (A) Highlighting career growth opportunities (B) Avoiding media attention (C) Ignoring public perception (D) Reducing public engagement
A) Highlighting career growth opportunities
What is the role of PR in promoting health awareness campaigns?
To educate the public on important health issues and encourage preventive care.
List two PR strategies used to build relationships with healthcare journalists.
Media briefings, One-on-one interviews
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Answer
What is the impact of PR on nurse recruitment?
It helps attract potential nurses by promoting career benefits and opportunities.
Fill in the blank: PR professionals in healthcare use ______ to track media coverage and public sentiment.
Media monitoring tools
Which of the following is an ethical guideline for PR in nursing? (A) Providing honest communication (B) Spreading false information (C) Avoiding media transparency (D) Withholding important facts
A) Providing honest communication
What is the role of a press release in hospital PR?
To share important announcements and news with the public.
List two PR tools used to improve hospital reputation.
Social media outreach, Patient testimonials
How does PR support healthcare innovation?
By raising awareness of new treatments, research, and technologies.
Which PR strategy helps improve the image of nursing as a profession?
Showcasing nursing success stories and contributions to healthcare.
True or False: PR can be used to manage both positive and negative healthcare stories.
True
What is the primary function of a hospital’s PR team?
To manage communication and public perception of the hospital.
Fill in the blank: A well-executed PR campaign should engage both the ______ and the media.
Public
What is the importance of patient testimonials in healthcare PR?
They build trust by showcasing real patient experiences.
Which PR technique is commonly used in public health awareness campaigns?
Educational workshops and media outreach
List two ways PR can support nursing education.
Scholarship promotions, Public advocacy for nursing programs
What is the key benefit of a hospital hosting a health fair?
Community engagement and health education
Which PR tool is useful for combating health misinformation?
Fact-checking statements and media briefings
Fill in the blank: PR campaigns should be based on ______ and reliable data.
Accurate
True or False: A successful PR strategy includes proactive and reactive approaches.
True
What is the role of government relations in nursing PR?
To advocate for healthcare policies that support nursing and patient care.
Which PR activity strengthens relationships with healthcare stakeholders?
Regular communication and public engagement initiatives
List two ways PR contributes to hospital crisis management.
Rapid response plans, Transparent media updates
What is the purpose of a media interview in nursing PR?
To clarify health issues and provide expert insights.
Fill in the blank: PR helps hospitals build a strong ______ presence.
Community
What is the function of branding in hospital PR?
To create a recognizable and trusted healthcare identity.
Which PR strategy is effective for handling patient concerns?
Open communication and public response systems
List two PR techniques that enhance patient trust in hospitals.
Ethical messaging, Community outreach programs
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Answer
What is the role of transparency in hospital PR?
To build trust with patients and the public by providing honest information.
Fill in the blank: PR professionals in healthcare must be skilled in ______ management.
Crisis
Which of the following is a key element of a successful PR strategy? (A) Inconsistent messaging (B) Community engagement (C) Avoiding the media (D) Delaying responses
B) Community engagement
What is the function of a media kit in hospital PR?
To provide journalists with essential information about a healthcare organization.
List two challenges healthcare PR professionals face.
Managing misinformation, Handling crisis situations
What is the impact of PR on patient engagement?
It improves communication, education, and patient satisfaction.
Which PR approach is used to improve public trust in healthcare institutions?
Open communication and transparency
True or False: PR campaigns should be adapted for different cultural contexts.
True
What is the importance of strategic messaging in nursing PR?
It ensures that healthcare communication is clear, effective, and aligned with hospital goals.
Fill in the blank: PR in nursing aims to create a positive ______ of the profession.
Perception
Which PR tool is used to inform the public about a hospital’s new services?
Press releases and media announcements
List two ways PR helps hospitals during a health crisis.
Providing timely updates, Managing public expectations
What is the purpose of a hospital PR campaign?
To improve public awareness, enhance reputation, and build community trust.
Which PR method is best for addressing negative publicity?
Fact-based responses and open communication
Fill in the blank: PR helps nurses advocate for better ______ conditions.
Working
What is the role of digital content in healthcare PR?
To engage audiences through blogs, videos, and social media platforms.
Which of the following is an example of a successful PR strategy in hospitals? (A) Ignoring patient feedback (B) Hosting health awareness events (C) Avoiding the press (D) Delaying responses
B) Hosting health awareness events
True or False: PR efforts in nursing can help increase funding for healthcare programs.
True
What is the function of a patient feedback system in PR?
To gather opinions and improve healthcare services.
Fill in the blank: PR professionals use ______ to measure the impact of campaigns.
Analytics tools
Which PR approach is used to highlight the achievements of nursing staff?
Media features and internal recognition programs
List two PR techniques that help hospitals maintain a positive reputation.
Community outreach, Ethical storytelling
What is the role of PR in healthcare leadership?
To communicate hospital goals and maintain public confidence in leadership decisions.
Which of the following best describes an effective crisis response? (A) Silence (B) Transparency (C) Ignoring media (D) Denial
B) Transparency
What is the main takeaway of PR in nursing?
It strengthens communication, builds trust, and promotes the nursing profession.
