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Lesson 1 Flashcards

1
Q

What is the definition of Public Relations (PR)?

A

Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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2
Q

List three key functions of Public Relations.

A

Media relations, Crisis management, Corporate communication.

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3
Q

What is the main objective of PR in an organization?

A

To manage reputation and foster positive relationships with stakeholders.

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4
Q

Fill in the blank: PR professionals use ______ to shape public perception.

A

Strategic communication

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5
Q

Which of the following is NOT a component of Public Relations? (A) Advertising (B) Media relations (C) Event planning (D) Crisis communication

A

A) Advertising

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6
Q

What is media relations in PR?

A

Media relations involves managing interactions between an organization and journalists or media outlets.

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7
Q

What role does crisis management play in Public Relations?

A

It helps organizations handle negative events effectively and maintain public trust.

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8
Q

True or False: Public Relations is only about handling crises.

A

False

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9
Q

What is the difference between Public Relations and Advertising?

A

PR focuses on earned media and reputation management, while advertising involves paid media placements.

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10
Q

List three tools used in PR.

A

Press releases, Social media, Public events.

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11
Q

What is a press release?

A

A written communication issued to the media to announce something newsworthy about an organization.

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12
Q

What is the purpose of corporate communication in PR?

A

To ensure consistent messaging across all internal and external communications.

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13
Q

What does ‘stakeholder’ mean in Public Relations?

A

A stakeholder is anyone affected by an organization’s actions, including employees, customers, and investors.

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14
Q

Fill in the blank: PR campaigns often use ______ to measure effectiveness.

A

Key performance indicators (KPIs)

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15
Q

Which of the following is a PR strategy to improve brand image? (A) Ignoring negative press (B) Engaging with the community (C) Increasing ad spending (D) Avoiding media interactions

A

B) Engaging with the community

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16
Q

What is the purpose of social media in Public Relations?

A

To engage with audiences, manage reputation, and disseminate information quickly.

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17
Q

List two major differences between PR and Marketing.

A

PR focuses on reputation management, while marketing focuses on promoting products and driving sales.

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18
Q

What is the role of a PR spokesperson?

A

To communicate an organization’s messages to the media and public.

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19
Q

True or False: Public Relations is primarily about controlling the media.

A

False

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20
Q

What is internal Public Relations?

A

The practice of managing communication and relationships within an organization.

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21
Q

Which of the following is an example of crisis communication? (A) Responding to a product recall (B) Launching a new product (C) Writing a company blog (D) Creating a PR event

A

A) Responding to a product recall

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22
Q

Fill in the blank: PR campaigns often rely on ______ to engage audiences.

A

Storytelling

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23
Q

What is brand reputation management in PR?

A

The process of monitoring and influencing how a brand is perceived by the public.

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24
Q

List three common PR activities.

A

Media outreach, Event planning, Community engagement.

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25
Q

Which of the following best describes employee relations in PR? (A) Promoting a brand to customers (B) Managing internal communication with employees (C) Handling investor relations (D) Writing advertising copy

A

B) Managing internal communication with employees

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26
Q

Question

A

Answer

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27
Q

What is investor relations in Public Relations?

A

The practice of managing communication between a company and its investors.

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28
Q

Fill in the blank: A successful PR campaign requires clear ______ and measurable goals.

A

Objectives

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29
Q

Which of the following is a key component of crisis communication? (A) Transparency (B) Avoidance (C) Denial (D) Secrecy

A

A) Transparency

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30
Q

What role does public opinion play in PR?

A

Public opinion shapes a company’s reputation and influences brand trust.

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31
Q

List two methods PR professionals use to measure campaign success.

A

Media coverage analysis, Audience surveys

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32
Q

What is the purpose of a media kit?

A

To provide journalists with essential information about an organization or event.

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33
Q

Which of the following is an ethical concern in Public Relations? (A) Misleading information (B) Honest reporting (C) Community engagement (D) Sponsorship

A

A) Misleading information

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34
Q

True or False: PR is only relevant for large corporations.

A

False

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35
Q

What is the role of government relations in PR?

A

To manage communication between an organization and government entities.

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36
Q

Fill in the blank: An effective PR professional must have strong ______ skills.

A

Communication

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37
Q

What is corporate social responsibility (CSR) in PR?

A

A company’s efforts to contribute positively to society and the environment.

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38
Q

Which PR tool is commonly used for reputation management?

A

Crisis communication plans

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39
Q

What is the role of a PR consultant?

A

To provide strategic advice and manage PR campaigns for organizations.

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40
Q

List three characteristics of effective PR writing.

A

Clarity, Accuracy, Engagement

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41
Q

Which of the following best describes media outreach? (A) Sending press releases to journalists (B) Creating TV commercials (C) Paying for online ads (D) Designing logos

A

A) Sending press releases to journalists

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42
Q

Fill in the blank: A PR crisis can be worsened by ______ communication.

A

Poor

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43
Q

What is a key advantage of digital PR?

A

It allows real-time interaction with audiences.

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44
Q

Which of these is an example of event-based PR? (A) A social media post (B) A company-sponsored charity event (C) A newspaper advertisement (D) A TV commercial

A

B) A company-sponsored charity event

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45
Q

Why is storytelling important in Public Relations?

A

It makes messages more engaging and relatable to the audience.

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46
Q

List two social media platforms commonly used in PR.

A

Twitter, LinkedIn

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47
Q

Which of the following is an example of proactive PR? (A) Responding to a scandal (B) Hosting a charity event (C) Apologizing for a company mistake (D) Addressing a lawsuit

A

B) Hosting a charity event

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48
Q

Fill in the blank: Crisis management in PR involves ______ planning.

A

Strategic

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49
Q

What is the main purpose of a PR pitch?

A

To persuade journalists to cover a story or event.

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50
Q

True or False: Public Relations is only about promoting products.

A

False

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51
Q

Question

A

Answer

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52
Q

What is the primary goal of reputation management in PR?

A

To maintain a positive public perception of an organization.

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53
Q

Fill in the blank: PR professionals often collaborate with ______ to enhance brand visibility.

A

Journalists

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54
Q

Which of the following is NOT a PR tool? (A) Press release (B) Public statement (C) TV commercial (D) Media briefing

A

C) TV commercial

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55
Q

What is a media embargo in PR?

A

A request that journalists delay publishing certain information until a specified time.

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56
Q

List two key elements of a successful PR strategy.

A

Clear messaging, Targeted audience

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57
Q

What is the purpose of community relations in PR?

A

To build strong relationships between organizations and the communities they serve.

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58
Q

Which of the following is an example of damage control in PR? (A) Organizing a charity event (B) Publishing a public apology (C) Launching a new product (D) Conducting a survey

A

B) Publishing a public apology

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59
Q

True or False: PR can be used to manage both positive and negative news.

A

True

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60
Q

What is the role of ethics in Public Relations?

A

Ensuring honesty, transparency, and accountability in communication.

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61
Q

Fill in the blank: A PR campaign should be aligned with an organization’s overall ______.

A

Goals

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62
Q

What is the importance of audience segmentation in PR?

A

It helps tailor messages to different groups for greater effectiveness.

63
Q

Which PR method is commonly used for crisis prevention?

A

Risk assessment and media training

64
Q

List two benefits of a strong media relationship in PR.

A

Increased positive coverage, Easier crisis management

65
Q

What is the role of influencers in digital PR?

A

They help spread messages to large audiences through social media.

66
Q

Which of the following is an example of corporate PR? (A) Government lobbying (B) Employee communication (C) Celebrity endorsements (D) Personal branding

A

B) Employee communication

67
Q

Fill in the blank: A PR plan should include a clear ______ strategy.

A

Communication

68
Q

What is the purpose of a press conference in PR?

A

To provide important updates and answer questions from the media.

69
Q

Which of the following is a challenge faced in PR? (A) Maintaining transparency (B) Controlling social media narratives (C) Handling misinformation (D) All of the above

A

D) All of the above

70
Q

True or False: PR campaigns should be adapted for different cultural contexts.

71
Q

What is an elevator pitch in PR?

A

A short and compelling summary of an idea or message.

72
Q

Fill in the blank: PR professionals use ______ to measure the success of media coverage.

A

Analytics tools

73
Q

List two ways PR supports brand loyalty.

A

Consistent messaging, Positive customer engagement

74
Q

Which PR technique is used to influence public policy?

75
Q

What is a common mistake in crisis communication?

A

Delaying response to the public

76
Q

What role do press kits play in PR?

A

They provide journalists with relevant information about a company or event.

77
Q

Question

78
Q

What is the key difference between PR and propaganda?

A

PR is based on ethical communication, while propaganda often involves misinformation.

79
Q

Fill in the blank: A PR crisis can damage an organization’s ______ if not handled properly.

A

Reputation

80
Q

Which of the following is an example of corporate social responsibility (CSR) in PR? (A) Sponsoring a community project (B) Running a political campaign (C) Increasing product prices (D) Avoiding media interviews

A

A) Sponsoring a community project

81
Q

What is thought leadership in PR?

A

Positioning an individual or brand as an expert in their industry.

82
Q

List two factors that contribute to a PR campaign’s success.

A

Clear messaging, Audience engagement

83
Q

What is the primary goal of media training for PR professionals?

A

To prepare spokespeople for interviews and public appearances.

84
Q

Which of the following is NOT a key stakeholder in PR? (A) Customers (B) Employees (C) Competitors (D) Government agencies

A

C) Competitors

85
Q

True or False: Digital PR is more effective than traditional PR in all cases.

86
Q

What is the purpose of an op-ed in PR?

A

To express an organization’s viewpoint in newspapers or online media.

87
Q

Fill in the blank: Effective PR messaging should be ______ and consistent.

88
Q

What is a PR stunt?

A

A planned event designed to attract media attention.

89
Q

Which of the following PR tools is used to correct misinformation? (A) Press conference (B) Social media campaign (C) Fact-checking statement (D) All of the above

A

D) All of the above

90
Q

List two reasons why PR professionals conduct surveys.

A

Measure public opinion, Identify communication gaps

91
Q

What is the role of analytics in PR?

A

To track media coverage and audience engagement.

92
Q

Which PR tool helps organizations announce major news to the media?

A

Press release

93
Q

Fill in the blank: A strong PR strategy includes both proactive and ______ communication.

94
Q

What is the importance of credibility in Public Relations?

A

It builds trust and strengthens an organization’s reputation.

95
Q

Which of these is a challenge in PR crisis management? (A) Controlling false information (B) Responding quickly (C) Managing public perception (D) All of the above

A

D) All of the above

96
Q

True or False: Social media has no impact on PR strategies.

97
Q

What is the function of a media monitoring tool in PR?

A

To track mentions of a company in news and social media.

98
Q

Fill in the blank: PR professionals often collaborate with ______ to shape public narratives.

A

Journalists and influencers

99
Q

List two ways PR supports business growth.

A

Enhancing brand awareness, Managing stakeholder relationships

100
Q

What is native advertising in PR?

A

Sponsored content that blends into the platform it appears on.

101
Q

Which of the following is a common PR measurement metric? (A) Audience reach (B) Number of meetings (C) Office location (D) Employee count

A

A) Audience reach

102
Q

What is the golden rule of crisis communication?

A

Respond quickly, honestly, and transparently.

103
Q

Question

104
Q

What is the role of transparency in PR?

A

It helps build trust and credibility with the public.

105
Q

Fill in the blank: PR professionals must ensure that their communication is ______ and ethical.

106
Q

Which of the following is a crisis communication strategy? (A) Ignoring media inquiries (B) Providing accurate updates (C) Denying responsibility (D) Avoiding public statements

A

B) Providing accurate updates

107
Q

What is a media briefing in PR?

A

A meeting where journalists receive updates on an organization’s activities or news.

108
Q

List two challenges PR professionals face in the digital age.

A

Managing misinformation, Handling online crises

109
Q

What is the function of public affairs in PR?

A

Managing relationships between an organization and government agencies.

110
Q

Which of the following PR strategies is used to maintain good community relations? (A) Corporate philanthropy (B) Product promotions (C) Competitor analysis (D) Investor meetings

A

A) Corporate philanthropy

111
Q

True or False: Negative press always harms an organization’s reputation.

112
Q

What is the purpose of a PR audit?

A

To evaluate an organization’s current public relations efforts and effectiveness.

113
Q

Fill in the blank: PR professionals use ______ to track public sentiment.

A

Social listening tools

114
Q

What is brand positioning in PR?

A

Defining how a brand is perceived in the minds of the public.

115
Q

Which of the following is an example of reputation management? (A) Addressing customer complaints (B) Ignoring social media comments (C) Avoiding public engagement (D) Restricting media access

A

A) Addressing customer complaints

116
Q

List two PR strategies for launching a new product.

A

Media outreach, Influencer partnerships

117
Q

What is the role of media lists in PR?

A

They help PR professionals target relevant journalists for press coverage.

118
Q

Which PR activity is used to manage relationships with investors?

A

Investor relations

119
Q

Fill in the blank: A well-planned PR campaign should align with an organization’s ______ goals.

120
Q

What is a PR pitch?

A

A short, persuasive message sent to journalists to secure media coverage.

121
Q

Which of these is an example of social responsibility PR? (A) Donating to charities (B) Increasing product prices (C) Avoiding media interviews (D) Running negative ad campaigns

A

A) Donating to charities

122
Q

True or False: PR professionals only work with traditional media.

123
Q

What is the role of digital content in PR?

A

It helps engage audiences through blogs, videos, and social media.

124
Q

Fill in the blank: The primary goal of a PR event is to create ______ for an organization.

A

Positive publicity

125
Q

List two essential skills for a successful PR professional.

A

Strong communication, Crisis management

126
Q

What is the main purpose of thought leadership in PR?

A

To position an individual or organization as an industry expert.

127
Q

Which PR technique is used to improve public perception after a crisis?

A

Reputation repair strategies

128
Q

What is the importance of consistency in PR messaging?

A

It ensures credibility and strengthens brand identity.

129
Q

Question

130
Q

What is the main objective of media training in PR?

A

To prepare spokespeople for public speaking and interviews.

131
Q

Fill in the blank: PR professionals must be skilled in managing both traditional and ______ media.

132
Q

Which of the following is an example of crisis PR? (A) Apologizing for a product defect (B) Launching a marketing campaign (C) Writing a company newsletter (D) Avoiding media coverage

A

A) Apologizing for a product defect

133
Q

What is the role of a PR agency?

A

To help businesses and individuals manage their public image and media relations.

134
Q

List two key benefits of a strong PR strategy.

A

Improved brand reputation, Increased customer trust

135
Q

What is a stakeholder communication plan?

A

A strategy to ensure effective communication with all relevant parties.

136
Q

Which of the following PR tools is best for real-time audience engagement? (A) Television ads (B) Social media (C) Newspaper articles (D) Press conferences

A

B) Social media

137
Q

True or False: PR should be aligned with a company’s marketing and business goals.

138
Q

What is the role of PR in crisis prevention?

A

To identify risks and prepare response strategies before issues arise.

139
Q

Fill in the blank: PR campaigns should focus on delivering a ______ message to the target audience.

A

Clear and compelling

140
Q

What is a public service announcement (PSA) in PR?

A

A message created to raise awareness of social issues and encourage action.

141
Q

Which of these is a common challenge in PR? (A) Managing public perception (B) Lack of media coverage (C) Controlling false narratives (D) All of the above

A

D) All of the above

142
Q

List two benefits of using social media for PR.

A

Wider audience reach, Faster communication

143
Q

What is reputation monitoring in PR?

A

Tracking public perception of a brand or organization.

144
Q

Which PR technique helps organizations establish credibility in their industry?

A

Thought leadership

145
Q

Fill in the blank: A strong PR strategy includes both proactive and ______ engagement.

146
Q

What is the importance of networking in Public Relations?

A

It helps build relationships with media professionals and stakeholders.

147
Q

Which of the following is an effective way to handle negative press? (A) Ignoring it (B) Responding with factual information (C) Threatening legal action (D) Avoiding media inquiries

A

B) Responding with factual information

148
Q

True or False: PR is only relevant for large businesses.

149
Q

What is the role of a crisis communication plan?

A

To provide guidelines for handling public relations crises effectively.

150
Q

Fill in the blank: PR professionals work closely with the ______ department to align messaging and branding.

151
Q

Which of the following is an example of internal PR? (A) Employee newsletters (B) Social media ads (C) Press releases (D) Investor reports

A

A) Employee newsletters

152
Q

List two reasons companies conduct PR surveys.

A

To understand public opinion, To evaluate brand perception

153
Q

What is the goal of a media relations strategy?

A

To build positive relationships with journalists and media outlets.

154
Q

What is the best way to measure PR success?

A

Tracking audience engagement, media coverage, and public sentiment.

Public relations (2 decks)

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