Lesson 2 Flashcards
Enumerate the communication models
- Aristotle’s Model
- S-M-C-R Model
- Lasswell’s Model
- Schramm’s Interactive Model
- Shannon-Weaver’s Model
Speaker centered model
Aristolte model of communication
Speaker -> speech -> Audience -> effect
Occasion
Aristotle model of communication
What are the criticisms of aristotle model of communication
- There is no concept of feedback. It is one way from
speaker to audience. - There is no concept of communication failure like noise and barriers.
- This model can be used in public speaking
Source -> message -> channel -> receiver
S-M-C-R Model of Communication
what does Source contain in SMCR model
Communication skills
Attitudes
Knowledge
Social System
Culture
what does Message n in SMCR model
Content
Elements
Treatment
Structure
Code
What does receiver contain is SMCR model
Communication
Skills
Attitudes
Knowledges
Social System
Culture
What does Channel contain in SMCR model?
Hearing
Seeing
Touching
Smelling
Tasting
Who (communicator) -> Says what (message) -> In Which Channel (Medium) -> To whom (receiver) -> With what effect (effect)
Lasswell’s model
What are the criticism on Laswell’s model of communication?
1.It does not include feedback and ignores the existence
of noise.
2. The model is very general and simplistic.
3. The model is more focused on the outcome and
generally used for media persuasion.
(encoder, interpreter, decoder) -> message -> (decoder, interpreter, encoder) -> message back
Schramms’s Interactive Model
Criticism on Schramm’s Interactive Model
- This model is sometimes impaired by SEMANTIC NOISE.
- It relies on one-to-one communication.
- Misunderstanding can cause a message to be
interpreted differently.
Info source (sender) -> Encoder (transmitter) -> Channell (reception) -> Decoder (receiver) -> Destination -> Feedback
Noise ^
Shannon-Weaver Mathematical Model
Criticism on Shannon-Weaver of Communication
- It is applicable for interpersonal communication than group communication and mass communication.
- Sender plays the important part in the communication process and receiver is not emphasized.
- Feedback is taken as less important in comparison to the massages sent by the sender.
Enumerate the ethics of Communication
- Adhering to the golden rule or the platinum rule.
- Considering the feelings of
the receiver. - Acknowledging the source of idea & information
- Speaking the truth
- Establish an effective value
system - Provide complete and accurate information.
- Disclose vital information
adequately and appropriately.
The golden rule asserts to always treat others in the same way you want to be treated.
Adhering to the golden rule or the platinum rule.