Lesson 17 Flashcards
What is the Lake District’s main economy? (4)
Tourism all year round - 20,000 full time jobs
15 million visitors per year
£6.5 million a year economy
agriculture 8% of employment
Why did the Lake District start to fall into decline? (3)
people moving to cities for opportunities as services were closing
2nd homes - house prices rise - loss of community
services aren’t used closed
Why did the Lake District need rebranding? (3)
Number of farms decreased by 17% since 1990s - primary source of income in rural areas
Attract younger people as area typically associated with elderly, but to attract younger need different services
Lack of services
What was the Catalyst for rebrand in the Lake District?
2001 foot and mouth outbreak
people not allowed to visit
loss in economy
Examples of regeneration in the Lake District? (2)
Love the lakes - £2m project to rebrand area as place for luxury breaks
Cumbria Tourist board began targeting more sophisticated clients via brochures and website
How successful was the rebranding? (3)
successful, visitor numbers 12m-16m
Economy generates £1.2 billion annually
45,000 jobs created
Impacts of foot and mouth disease? (3)
Lost £10m a week
Farms lost out economically
10m animals killed
How can we regenerate rural areas? (4)
More attractions/services
better transport/accessibility
Competitively priced
Rural industries - specialist products
Why is it harder for rural areas to rebrand? (3)
isolated
hard to attract visitors
lack of infrastructure
Why is it important for visitors to stay in rural areas? (2)
Spend money
accommodation and food
Hoe can rural areas attract visitors to stay? (2)
range of accommodation
plenty of attractions
How to attract people to stay in rural areas, literacy association?
poets used to rebrand areas
Beatrix Potter used to attract people to lakes
How to attract people to stay in rural areas, Heritage?
Northumberland coastal route incorporates castles as well as the historic Lindisfarm Gosphels on Holy island.
Alnwick Castle - Harry Potter
How to attract people to stay in rural areas, outdoor adventure?
Wales have used an abandoned mine and transformed it into a zip wire and trampolining cove
How do easily accessible rural areas close to cities find an exception to this?
people will drive to the countryside to visit a tea room or go shopping…
An example of this is the Milkhope Center in Blagdon where old farm buildings have been turned into retail units.
