Lesson 15 (Ethnography)

Question 1

Advantages to ethnography

Answer 1

• participants in study can be directly observed
• data collected is very valid
• high in ecological validity (can generalise results)
• as multiple methods used provides sociologist with a holistic understating of human behaviour)
• subjective approach so high levels of verstehen

Question 2

Disadvantages of ethnography

Answer 2

-Research is low in reliability
- ethical issues
- can be hard to enter and gain access to group
Small samples?
- may cause bias after forming rapport , too subjective