Lesson 1.3 Flashcards
Global Communication
can be defined just as any communication can: a message is sent from one person or group to another anywhere in the world, which can be described as a five-step process:
(1) A person or an organization in one country sends a message.
(2) The message is encoded.
(3) The message travels through a channel or medium.
(4) The receiver in another country decodes the message.
(5) The recipient receives the message.
Intercultural Communication
-the process of interpreting and sharing meanings with individuals from different cultures.
-the verbal and nonverbal interaction between people from different cultural
backgrounds
FORMS OF INTERCULTURAL COMMUNICATION
- Interracial Communication
- Interethnic Communication
- International Communication
- Intracultural Communication
Interpreting and sharing of meanings with individuals from different races.
Interracial Communication
Interactions with individuals of different ethnic origins.
Interethnic Communication
Communication between persons representing different nations.
International Communication
Interaction with members of the same racial or ethnic group or co-culture as yours
Intracultural Communication
Manifestations of Culture
The differences in cultures of people are manifested in various ways and at different levels. Hofstede, Hofstede and Minkov (1997) identified these levels as symbols, heroes, rituals and
values.
words, gestures, pictures, clothes, acts or objects that carry a particular meaning – which are recognized only by members of the same culture. Symbols easily develop and disappear. A culture’s symbols are easily imitated by other cultures.
Symbols
past or present, real or fictitious personas who are respected and admired in a culture. They possess qualities that are highly valued by members of a culture. According to Deal and Kennedy (1982) the hero is a great motivator, the person everyone will depend on when beset with problems.
Heroes
a collection of activities such as ways of greetings, paying respect to others, religious and social ceremonies. They hold social significance although often times they are acted out for their own sake.
Rituals
the core of a culture. They consists of a
culture’s predilection between right and wrong, good and bad, likes and dislikes, and natural or unnatural. They are interconnected with what is moral or ethical standards of a culture.
Values
Strategies of Interaction within a Culture
Accommodation
Acculturation
Assimilation
Integration
Separation
Marginalization
Refers to the process by which individuals may take on values and beliefs of the host culture and accommodate them in the public sphere, whilenmaintaining the parent culture in the private sphere.
Accommodation
a process through which a person or group from one culture comes to adopt the practices and values of another culture, while still retaining their own distinct culture”.
Acculturation
Considered as the most extreme form of acculturation, the concept refers to “the process whereby individuals or groups of differing ethnic heritage adopt the cultural norms of a dominant or host culture, over their original culture”.
Assimilation
This process occurs “when individuals are able to adopt the cultural norms of the dominant or host culture while maintaining their culture of origin.
Integration
This strategy occurs “when individuals reject the dominant or host culture in favor of preserving their culture of origin
Separation
This strategy occurs “when individuals reject both their culture of origin and the dominant host culture where cultural exclusion is promoted”
Marginalization
Cultural Dialectics
Individualism VS. Collectivism
High-context vs. Low-context
High-power Distance vs. Low-power Distance
Masculine VS. Feminine Culture
________ stresses individual goals and the rights of the individual person.
________ focuses on group goals, what is best for the collective group, and personal
relationships.
Individualism VS. Collectivism
________ is a tradition-bound communication system which depends on indirectness
________ while low-context communication is a system that encourages directness in
communication.
High-context vs. Low-context
________ have higher levels of inequality and are more willing to accept that without question.
________ cultures have lower levels of inequality and are less willing to accept unequal power distribution.
High-power Distance vs. Low-power Distance
________ culture values aggressiveness, strength, and material symbols of success.
________ culture values tenderness and relationships.
Masculine VS. Feminine Culture