LESSON 10

Question 1

is a testing process that considers the random elements of the website and conducts experiments on two or more variants of the website’s elements such as web page, page element, and others.

Answer 1

A/B Testing

Question 2

A/B Testing Process

Answer 2

Collect Data
Identify Goals
Create Different Variations
Run Experiment
Wait for the Test Results
Analyze Results

Question 3

(also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions or purchases.

Answer 3

Split Testing

Question 4

Some Split Testing best practices include

Answer 4

Elimination
Focus on the call to action
Aim for the Global Maximum
Provides Symmetric and Consistent Experiences

Question 5

fewer page elements create fewer distractions from the conversion goal

Answer 5

Elimination

Question 6

text resonates differently depending on the audience

Answer 6

Focus on the call to action

Question 7

test with the overarching goal of the website in mind, not the goals of individual pages

Answer 7

Aim for the global maximum

Question 8

make testing changes consistent throughout the visitor flow to improve conversions at every step of the process

Answer 8

Provide symmetric and consistent experiences