Lesson 1 - Types of Conformity Flashcards
1
Q
What is conformity ?
A
Form of social influence (imagined or real) that results in a change of behaviour.
2
Q
What are the three types of conformity ?
A
Compliance, internalisation and identification.
3
Q
What is compliance ?
A
When am individual changes their opinion in public but in private they do not agree.
4
Q
What is internalisation ?
A
When an individual changes their opinion in public and in private because they agree with the majority.
5
Q
What is identification ?
A
When an individual changes their opinion because they want to associated with a group.
